Why have a real estate website

by Adrián Pablo Conti | Web Design, Real State | 0 comments

You've probably wondered why you should have a real estate website if things have gone quite well with your business premises so far, or perhaps you don't have enough information to encourage you to start a new virtual business.
In this post I'm going to show you the advantages of integrating your real estate business into the world of e-commerce and what requirements you need to get it up and running.

You will learn about many of the features and benefits that you can access and also perform a TEST DRIVE to evaluate the user experience with the website

>>> I WANT MY REAL ESTATE WEBSITE <<<

Why is it essential for a real estate agency to have its own website?

According to recent statistics from the real estate market, almost 80% of people interested in real estate transactions look for information online about properties of interest “before” going in person to a real estate agency.

That is why more and more clients come to a real estate agency through the Internet and not in person to the point that, in fact, you no longer need to have a commercial office to develop your real estate business.

Customers no longer look at the local real estate agency, or the one recommended to them by a friend, or the ones they saw on various public roads, or in the classified ads in newspapers.
There are very few cases of people who plan to rent or buy a property who go directly to a real estate agency to ask about different options, and it is very likely that these options will not be entirely satisfactory for their search, and their consequent waste of time.

There are more and more clients looking for properties every day and there are also many real estate agencies competing in the market, and that is why it becomes more important for your business to have a solid and strategic online presence.

Having your own website for your real estate agency is a key point in this process and will undoubtedly be your best letter of introduction for your business, as well as helping you compete in the real estate market itself.
Besides, if your real estate agency does not have a website, you will miss out on the opportunity to attract potential clients and correctly display all the offers for your properties.

The most important thing about having a real estate website is that you do not need to have a “physical” commercial office for customer service, and the resulting costs of rent, services, employees and other expenses.
Currently, there are many real estate agencies that operate only virtually and attract their clients through their websites.

Just as an example…

First of all, I want to show you a demo of the web design for real estate that I have created so that you can experience interacting as a client and appreciate the design and communication options that I propose for your new real estate website.

SEE DEMO

Las agencias mostradas en esta demo son ficticias, así como sus datos de dirección, teléfonos y sus agentes, y es por eso que encontrarás algunos textos simulados incomprensibles, pero que cumplen la función que se proponen demostrar.
Por el contrario, las propiedades publicadas en los ejemplos son 100% reales de propiedades en mi país Argentina, con sus direcciones, locaciones, imágenes y características, y fueron tomadas de otros portales inmobiliarios sólo a modo de ejemplo.
Las imágenes fueron editadas y mejoradas, y sus textos fueron redactados para optimizar y normalizar el conjunto de publicaciones del sitio web.
Los planos de plantas y recorridos virtuales no se corresponden con las propiedades mostradas y son sólo a modo ilustrativo.

Requirements for having a real estate website

The requirements for having a real estate website are not very different from any traditional website, and are as follows:

Company name
Logotype
Web domain
Graphic designer and Webmaster
Webhosting service provider

You can read my post Requirements to have a website for more information.

To start, you must have the name of the company with its respective logo.
Then you must acquire a web domain, which is your address on the Internet (for example www.yourrealestate.com) and hire a good graphic designer who also acts as webmaster.
Finally, you must hire a web hosting service provider to host the site so it can be online; this is usually an outsourced service.

Generally, many of these elements will be provided to you by the designer and webmaster you have hired, who will take care of all these aspects that you are probably unaware of, and will make sure you don't have to worry about the matter.

The importance of entering the online real estate business

While you waste your time thinking about whether or not it is worth investing money in a website for your real estate agency, your competition has been gaining new clients for years with its online agency, and positioning its business in an increasingly competitive market that grows every day.

Te invito a que te hagas algunas preguntas que quizás te resuenan de alguna manera y te inviten a reflexionar…

Have you noticed the number of real estate agencies there are in each neighborhood of your city and the number of properties on offer?
Is your real estate agency up to the task?
Do people recognize and identify your business easily?
Can you make a full living off the income generated by your real estate business?
How many properties do you have to offer?
How many advertisements does your real estate agency have on public roads?
Does your business have a good corporate image in terms of logo and communication strategies?
Does your office have a good graphic and functional identity through marquees, banners and screens?
Does your business have a Google Business profile?
Does your real estate agency have updated social media?
Do you get positive reviews from customers?
Do your clients recommend you to other clients?
Do you respond quickly to queries?
Do you have qualified staff working in your agency?
How many monthly inquiries does your real estate agency receive?
Do you publish your properties on other real estate web portals?
How much money do you monthly invert on your publications ?
Are you satisfied with the current performance of your real estate business?

If any of the answers to these questions is NO, you are definitely doing things wrong.

But I want to give you good news and assure you that many of these aspects can be improved and consolidated through a professional website for your real estate business.

A website is not just about showing properties for sale or rent and waiting for someone to call you.
A well-designed website with the right communication criteria transmits the values of the real estate agency, generates a solid image of the company demonstrating professionalism, seriousness and trust, allows for dynamic communication with its clients and this attracts new opportunities and the possibility of closing effective deals.

Selling in the digital universe

A website gives clients a modern view of your real estate business, reinforces your institutional image, your brand, your good name, your track record, responsibility and permanence in the market.

Having a professional real estate website inserts you into the universe of digital business, bringing your agency closer to those potential clients who usually only search online.

With your website you will connect with the new generation of younger customers who were educated and grew up with the Internet and who cannot imagine their lives without these technologies. They get information, buy, compare, share and study from the comfort of their cell phones.

Adapting your office, your experience and your business vision to these new types of users will allow you to reach a market of clients between 20 and 35 years old, who demand more comfort, greater speed and easier ways to communicate with a real estate agent.

They prefer to browse a website, get information and have previous contacts through digital media such as social networks, email or WhatsApp, and not wander around visiting several real estate agencies to get information and decide on their new home.

Therefore, they require a better virtual customer service and your business should be up to their needs.

Expand your offer availability

Your website allows you to diversify your real estate agency's communication channels, and will allow you to serve a greater number of clients in less time, through emails and live chats directly from your publications.

All of this will reduce calls and visits that only waste your time with undecided people who are not looking for what you have to offer, or who are just asking for the sake of asking.
It will help you attract and secure more qualified visits from clients who know what they are looking for, since they themselves have filtered and discarded other options that have seemed irrelevant to them.

Advantages of having a website for your real estate business

Below, I show you some advantages and features that a website for your real estate agency offers you:

Your business is always open 365/24.
Your website is 100% self-manageable.
Very easy to use and manage.
Low maintenance cost
You don't pay commissions for publishing.
Allows you to incorporate multiple Agents.
Property classification by Categories and Featured Properties.
Friendly professional design thought with usability by the client in mind.
Allows you to display attractive photo and video galleries.
Incorporate a virtual tour that allows your clients to take a 360º tour of the properties.
Geolocation of properties using maps
Download floor plans and documents
Contact agents and schedule visits.
Share, compare, bookmark and print property pages.
Add QR codes to your advertisements
User registration, CRM management and IDX integration.

I recommend you read my article Benefits of having a website for your real estate agency where I show you and explain some of the most important advantages and benefits of having your own website.

Who seeks, finds!

As I mentioned above, just as with any other type of search for purchasing products or services, the vast majority of potential customers will search “first” on the Internet.
This is to get a general idea of the current market, listing prices, and to know the characteristics of the properties both in supply and in demand.

For example, if a family is interested in renting a 3-room apartment, they will search on Google: “rent 3-room apartment in Palermo”, and from the results that Google shows them, they will begin to select the best options, and among those results may be your publications offered on your website.

The client will compare prices, look at photos and videos, analyze the neighborhood, the means of transportation, the nearby places, and evaluate all the alternatives, first making a mental image of the property and deciding if he sees himself living there...
Then he will make a list of different properties and only then will he begin his direct contact with the real estate agents, first online to clarify his concerns, and then when he is almost decided he will arrange with the responsible agent to visit the property.

Why does this happen? Basically because the Internet is the main source of initial information that your potential client has access to for free from home or from their cell phone.

I want it right now!

We live in times where "immediacy" prevails in accessing information, where it is no longer necessary to see a real estate offer sign on the street that interests you, take note, go home and call the real estate agency during business hours... otherwise, you've already lost it!

A smart proposal from the real estate agency would be to add a QR code to the sign so that the client can scan it and directly access “the website of that property”, without any distractions and being able to contact the real estate agent immediately.
Otherwise, if the property in question does not satisfy them, they have access to the other offers from the same real estate agency right there, and not from others!
On the other hand, if the person does not find the website of the property they are looking for, they are a lost client!

Prioritize “usability” by the client

What is web usability?

Web usability refers to the degree of ease of accessing and navigating a website in an intuitive, simple and fast way, taking into account the organization and classification of content, the optimization of images for quick downloading, the writing of texts in a simple way and the conscious and professional design always oriented towards the well-being of the client.
This is also called "user experience" and it must always be satisfactory in order to gain new clients.

All of this is reflected in a modern design and attention to detail, prioritizing usability and ease of access to the points of interest of the publications.
If a client has to make many clicks to reach a property of interest... something is wrong!

How to improve the usability of your website?

You have to think about publishing content in a relevant way, so that the client has no doubts about what you are offering, paying attention to the writing of the texts and the presentation of the images and videos.
All of this also benefits SEO (content optimization for internet search engines like Google), since from there come the “key phrases and words” that you should include in your texts.

If your website is not functional for the user, they will look for another real estate website that does meet all these requirements, and you will lose a potential client.

Every unnecessary click you ask the user to make to contact your real estate agency will reduce the chances of them contacting you.
Anyone should be able to find the property they are looking for on your website, without having too much knowledge of the Internet.

Always choose a professional design

Tu agencia de bienes raíces merece un sitio web con un diseño profesional que favorezca y refuerce su identidad institucional.

Esto le permitirá insertarse en el mundo de los negocios digitales con una plataforma sólida, estética y funcional que te permitirá optimizar tiempos y costes, a la vez de posicionar tu empresa en un mercado inmobiliario cada vez más competitivo.

We talk about identity and we cannot ignore the care of the corporate image of your company, of your brand.
That image that you take so much care to show in your business premises, on bus shelters, public street signs and on your printed stationery must maintain coherence and quality on the web.

Your new website should carefully align with your identity by using your brand colors throughout the website and distinguishing your posts from those of your competitors.

You have probably noticed that many real estate websites are very similar in appearance, and this is because they are developed with very basic design templates, and have not been customized seeking integration with the company's image, thus obtaining "cloned" websites without their own identity.
This is due in many cases to the fact that the web designer does not offer personalized customer service, or that the client rejects it in favor of a lower budget.

I propose a customized web development for your real estate agency where good taste prevails in the design, care for the identity and above all functionality and usability, both for your company and for your potential clients, and where the advertisements on your website fulfill the purpose of capturing the client's attention and the completion of the real estate transaction.

Final conclusion

I hope you enjoyed this article and found it useful.
The possibilities that having your own real estate website offers you, there are definitely no reasons not to try to start your own business.

If you want to start your real estate business online and you think I am a suitable professional, do not hesitate to contact me and I will be happy to advise you.

In the Related Articles section below, you will find some articles with specific topics that complement the one you just read.
I invite you to read them, share them and leave your comments if you wish.
Thank you very much.

>>> I WANT MY REAL ESTATE WEBSITE <<<

Adrián Pablo Conti

I am a Graphic and Web Designer graduated from the University of Buenos Aires (FADU-UBA)
Since 1993 I have run Web4, my own freelance graphic and web design creative studio, located in the City of Buenos Aires (Argentina)
Me I specialize in the development of visual identity, institutional communication, web sites and online stores, editorial design, catalogs, magazines and packaging design, among others.

Let Share:

← Benefits of having a website for your real estate agency

Benefits of having a website for your real estate agency

by Adrián Pablo Conti | Web Design, Real State | 0 comments

Do you want to launch your business in the online real estate market?

In this post I want to tell you about the features, possibilities and advantages of having a professional website for your real estate business, which you can take advantage of to successfully launch your agency into the online real estate market.

Conocerás muchas de las características y beneficios a los que podrás acceder y tambien realizar un TEST DRIVE para evaluar la experiencia de usuario con la web.

>>> I WANT MY REAL ESTATE WEBSITE <<<

Benefits of having a website for your real estate agency

Below I list some of the benefits that web design for your real estate agency that I offer you, both for the Owner (administrator) and for the User (client) who visits your website.

For the owner (Administrator) of the website:

Your business always open 24/365
100% self-manageable
No commissions for publishing
Agency Management
Managing multiple agents
Creating, publishing, managing and editing property listings
Property Categories
Property description and SEO optimization
Featured Properties
Special labels
User registration and CRM management
Integration with IDX
QR Code Implementation

For the user (Client)

Friendly design + Usability
Properties advanced search
Photo and video gallery
Essential information
Description, Details and Features
Geolocation
Virtual Tour
Download floor plans and documents
Contact the real estate agent
Request a visit to the property
User Functions
- Preview
- Add to Favorites
- Add to compare
- Let Share:
- Print and download

I recommend you also read my postWhy have a real estate website for more information.

>>> I WANT MY REAL ESTATE WEBSITE <<<

Your business always open 24/365

Your online business is always open 24/365.

Now you can receive consultations every day, even outside of business hours.

If you don't have a real estate website, the potential client should take note of your post and "remember" to contact you only from Monday to Friday and during your business hours, and wait for your prompt response... Too many steps, right?

While your competitors who already have a website can receive instant messages directly from the post, respond immediately and attract a new customer.

Don't you think it's absurd to lose the opportunity to complete a real estate transaction because you don't have a website?

100% self-manageable

Your new website is fully self-manageable from a user-friendly and intuitive control panel that will allow you to easily manage all your publications.
You will be able to create, modify, highlight, pause and delete listings from one place and in just a few minutes, as well as obtain data from your users, manage CRMs and customer follow-ups, manage users, agents and agencies, include IDX systems, etc.

No commissions for publishing

You own your own website and domain on the internet and therefore you do not have to pay for your listings. This also gives you complete privacy in the transactions of your properties and no one will know details of your commercial activity.

On the other hand, your publications can be integrated or linked to various massive real estate portals (such as Zonaprop or similar) that will surely have their established rates and commissions and will expand your possibilities of attracting new clients.

Agency Management

Your website can function as a real estate agency portal where you can include various real estate companies on your website, and charge them commissions for publishing on your portal if you so wish.

Multiple agencies can be included and each of them will have their own agents and their own publications that will be identified in your listings by their respective logos.

Managing multiple agents

As the owner (Administrator) of your website, you can add as many agents as you need.
Each of them will be able to access their own space using a username and password with their respective user level where their publishing capabilities and hierarchical roles are established.
In this way, they will be able to create and manage their publications, which will be identified with their name and contact form.
The general administrator of the site (owner) will be able to access, view and edit all of their agents' publications.

Each agent profile will be able to add a resume with their position in the agency, their experience and skills, as well as their contact information and social profiles, and all this information will be accessible to the public from each of their publications on the website.

Creating, publishing, managing and editing property listings

Creating and publishing property listings is very simple and is done from the control panel, where all the property data is completed by default, including its featured image (Main), complementary images and videos for the galleries, floor plans and documents, address, surface areas, number of rooms, bathrooms, garages, descriptions and general characteristics.
All these aspects are customizable by the owner according to their convenience.

This data will automatically be displayed in a uniform and organized manner in the publications.
The lists can be easily edited or deleted once they are published.

Property Categories

Properties can be organized into owner-created categories based on a variety of criteria:

Type of offer: Sale, Rental, Temporary rental, etc.

Type of use: Residential, commercial, lot, land, office, etc.

Property type: House, PH, apartment, villa, cabin, duplex, triplex, loft, etc.

Geographic areas: Country, province, city, town, village, neighborhood, etc.

All these elements improve the use of the advanced property search engine and its location on geolocation maps.

Property description and SEO optimization

Your website's powerful graphical interface allows you to create great presentations for your properties, applying formatted text, headlines, colors and images, using a powerful integrated word processor.

It is very important that you spend some time writing your ads, always oriented towards what the client is looking for and try to “include phrases and keywords” that the potential client would use and that describe your property correctly. For example: “3-room house with garage in Palermo”

Not only does this describe your property, but it also helps with SEO (Search Engine Optimization) and makes your posts accessible even from outside your website.

Don't waste this great tool and clearly and concisely describe the main features of the property in the first paragraph, as this will be the text displayed in the listing preview in the general listing.
For example: If a client is looking for properties with a garage, you should clarify this in the first paragraph to avoid wasting time on useless searches.

Featured Properties

Properties can be highlighted using special tags, and these will be displayed within a special section in a privileged place on the website, in addition to the listing in the general grid of each category.
You can charge the client an additional fee to highlight their publications.

Special labels

Special labels are displayed printed on the main photo of the listing and also on the individual page of each property.

They can be used to indicate current statuses of the property, just as you would on a street sign: For Sale, For Rent, Repriced, New Price, Reduced Price, Reserved, Sold, etc.

They are used not only as relevant information about the property but also as elements of real estate marketing.

User registration and CRM management

Users can register on your website to make inquiries, compare properties, add to favorites, etc.
This allows you as the website owner to access certain information about potential clients to perform follow-ups, create CRM (Customer Relationship Management) programs that will allow you to create a set of practices, business strategies and technologies focused on customer relations, send mailings, etc.

Integration with IDX

Your website can be easily integrated into IDX systems that allow you to automatically display properties taken from certain databases on your website.
These properties are integrated and coexist with your particular publications, improving your chances of completing real estate transactions.

QR Code Implementation

Each property is developed on a separate website, and therefore we get a particular URL for each offer.

A smart proposal from the real estate agency would be to add a QR code to public street signs and other promotional pieces, so that the client can scan it and directly access “the website of that property”, without any distractions and being able to contact the real estate agent immediately.

Otherwise, if the property in question does not satisfy you, you will have access to other offers from the same real estate agency, and not from others!

Friendly design + Usability

Searching for properties to move into or settle in is a stressful situation in itself.
The offer is huge and the client is often “saturated” with too much information, and much of it is not relevant or does not match their search criteria.

It is vitally important to develop a website where customer usability is the priority.
The customer must find the information they are looking for in an easy, fast, enjoyable and pleasant way.

A user-friendly design will make your customer's experience with your website more pleasant, where they can easily find exactly what they are looking for, and that also matches what you are offering.

The key is a professional-looking design, developed “with criteria” by professionals and for professionals.
This design must be sober, elegant, aesthetic, direct, functional and above all “usable” by the client, without unnecessary elements that distract their attention and make them leave the website.

A homogeneous design allows us to show a wide variety of properties with the same quality and publication criteria, from a large luxury apartment with a pool and sea view to a small studio apartment in an underdeveloped neighborhood.
They should all be shown with the same care, because all clients are important and deserve the same attention and, ultimately, your real estate agency will want to complete all transactions through its website.

Properties advanced search

Your website has an advanced property search engine that allows you to optimize the results obtained with the standard search engine.

Advanced search elements are fully customizable according to the criteria you need for your business, and allow you to filter only results relevant to the client's needs, discarding all those options that do not meet the requirements and result in wasted time.

Photo and video gallery

Images are the most important and fundamental elements to attract the attention of a potential client, and they must be of high quality and show in the best possible way the most relevant aspects that could interest the client.

It is very important to choose an appropriate “featured image”, which will be the one displayed in the general grid of properties, acting as a hook for the client's attention and motivating them to view the entire publication.
In some cases it will be the facade of the property, and in other cases its main or most representative space.

You can add as many images and videos as you need, creating a gallery that will give the client a general idea of the property's features.

Essential information

Immediately below the image gallery, a bar is displayed with the essential aspects of the property.

This bar is customizable and should display items quickly and easily so that the customer can compare that data with other properties without having to read the entire content of the post.

These data generally correspond to the elements of the search engine: Type of operation, type of property, surface areas, age, garages, etc.

A reduced version of this information is also shown in the general property index grid.

Description, Details and Features

As we mentioned before, it is very important to have a detailed, precise and simple textual description of the property, which leaves no doubts to the client about what you are offering. This will prevent you from having to answer unnecessary questions and the consequent loss of time.

Followed by a table of details as a summary with the main aspects of the publication that allow the client to evaluate your proposal without having to read all the texts, and finally complemented with a list of characteristics and amenities that will make your publications more enjoyable and effective.

Geolocation

Geolocation is a fundamental element for the client to be able to evaluate whether he or she is interested in your offer, since he or she can know in advance the area or neighborhood of the publication and its means of transportation, proximity to places of interest, etc.
All this added to the possibilities offered by the integration with Google Maps make it a very powerful tool when choosing the location of his or her next property and motivates him or her to contact you.

Tour virtual 360º

It is very easy to include a 360º virtual tour that complements the gallery of photos and videos, and gives the client the possibility of touring the property and having a more precise idea of the spaces, distribution and characteristics of the same.

You can take a virtual tour in the following example.

Download floor plans and documents

You can add to your publications the possibility that the client can view and download floor plans and important documentation, and thus know in advance relevant information for their search and that motivates them to complete the real estate transaction.

Contact Agents

Personalized customer service is a very important added value in the real estate market.

It is very good for the client to know who will accompany and advise them throughout the process, from the search for the property to the signing of the corresponding contract.

Each property may have one or more agents in charge, who will be clearly identified in each publication.

The client will have access to your profile and will be able to contact you by email, phone call or WhatsApp chat, directly from the publication, to ask questions or queries before requesting a personalized visit.

Request a visit to the property

Once the client has decided to visit the property, they can request an in-person visit or a video call from the agent directly from the property listing, indicating their preferred date and time.

User Functions

From the property listing grid

Images in the general listing grid have small buttons that add advanced functionality and user interaction to the website.
These are: Preview, Favorites, and Add to Compare

Preview: Displays a reduced version of the property with the most relevant information, without having to access the individual page.

Favorites: Allows you to add the property to Favorites (requires user registration) to view it later.

Add to Compare: Allows you to add the property to compare it with other listings on the same website. At least two properties must be added and a comparison table will be displayed with the most relevant elements.

From the publication page

Favorites: Allows you to add the property to Favorites (requires user registration) to view it later.

Let Share: Permite compartir la publicación con otros usuarios.

Print: Allows you to print or save the complete publication information in PDF format.

Test Drive

Here you can browse a demo of the real estate website that I used as a reference for this post, where you can learn about all the benefits and features that your next website will have.

SEE DEMO

Final conclusion

I hope you enjoyed this article and found it useful.
The possibilities that having your own real estate website offers you, there are definitely no reasons not to try to start your own business.

If you want to start your real estate business online and you think I am a suitable professional, do not hesitate to contact me and I will be happy to advise you.

In the Related Articles section below, you will find some articles with specific topics that complement the one you just read.
I invite you to read them, share them and leave your comments if you wish.
Thank you very much.

>>> I WANT MY REAL ESTATE WEBSITE <<<

Adrián Pablo Conti

I am a Graphic and Web Designer graduated from the University of Buenos Aires (FADU-UBA)
Since 1993 I have run Web4, my own freelance graphic and web design creative studio, located in the City of Buenos Aires (Argentina)
Me I specialize in the development of visual identity, institutional communication, web sites and online stores, editorial design, catalogs, magazines and packaging design, among others.

Let Share:

← How to add products into a Dropshipping online store Why have a real estate website →

How to add products into a Dropshipping online store

by Adrián Pablo Conti | Web Design, Dropshipping, E-commerce | 4 comments

In this post I will show you how to add products in a Dropshipping online store from AliExpress. I will also give you some tips to choose good suppliers and products, and how to edit and publish them to optimize your online store. This is the fourth and ...

If you have already read my article How to create an online store for Dropshipping, you are now in a position to follow the next step.

Adding products to your online store from AliEXpress is a fairly easy and almost automatic process, but it can become a monotonous and tedious task.
And like almost all things automatic, they are not very satisfactory.

My professional experience in this type of task has led me to the conclusion that it is necessary to define a routine and always respect it for all products.
In this way you make sure to maintain a graphic, aesthetic and conceptual coherence throughout the store, no matter how many sessions you do.
It happens many times that, after a while without publishing products in the store, we forget the criteria that we had used previously.

>>> I WANT MY DROPSHIPPING ONLINE STORE <<<

Step-by-step tips for publishing your products with AliDropship

Here is a basic routine to import and synchronize AliExpress products in your own online store.
The first three items are made from the AliExpress website, while the last two will be done within your WordPress store.

Choose a product that you want to add to your store

Edit the product before publishing

Add the product to the import list

Complete product edition

Share the product on your social networks

1. Choose a product

Register and log into your AliExpress account, always using the Chrome browser.
Use AliDropship's statistics tools to choose the most convenient product.

Before choosing a product, I suggest you follow the following tips:

Choose a supplier: Make sure that the supplier or manufacturer is reliable and has a good reputation, as it will become your allied partner.

Choose the best price: You will see several identical products from different suppliers with different prices. Use the Search tool.

Availability: Make sure that the product has a lot of availability in stock.
You must think that this same product is available to thousands of customers around the world and can sell out quickly.
I suggest you have a stock of more than 5000 units.

Delay time: Verify the established times for the delivery of the product to the customer.

Type of shipping: I recommend that you choose products with free shipping to the countries you sell, that will give you a greater profit margin and will be more convenient for the buyer.

In the previous image you can see identical products, from different suppliers and with different prices.

Always take care of the institutional image

AliExpress is a mega platform for online sales of Chinese origin, but its aesthetic is really horrible.
It is full of advertising banners that distract the customer's attention and it has too much information that is not relevant to the product.

Many products of Chinese origin have a bad reputation in the rest of the world for their quality and originality, but there are also others that are really very good and their wholesale prices are excellent for resellers.
It is only a matter of choosing those products that you consider appropriate for resale, that they are not easy to find in local stores in your area, and that justify the wait in the delay of delivery.

As you can see, the products shown here look "very Chinese", with all the bad reputation that this brings.
Even some images may have texts in Chinese or logos of the manufacturer, which you would like to remove.
The texts Descriptive statements are often very poorly written, poorly translated, and misspelled.

You probably do not want to publish products in your online store as they are presented in AliExpress, nor do you want your store to have an inappropriate aesthetic. So I advise you to take the time to edit the products before exporting them to your online store.

Download product images

Although you can publish the images as they are presented by the provider in AliExpress, I suggest you edit them beforehand with Photoshop.
AliExpress publishes millions of articles from different providers, and that means that there is no graphic and functional coherence in all products.

But it is highly advisable that your store maintain an aesthetic, logical and personalized criterion, which will give corporate identity and robustness to your brand and your business.
That is almost impossible to achieve when the content comes from so many different sources.
By That is why you must unify the graphic and textual criteria so that your products are displayed in your store as you wish, and not as AliExpress indicates.

In the following image you will see what the original product looks like on AliExpress (unedited)

Now we will see the same product already edited by the seller for his own online store.
As you can see, it has a cleaner and more organized design, adapting to the general aesthetics of the online store.

The best way to edit a product is to get all the elements separately (photos, videos and texts).

I advise you to save them in a separate folder for each product on your computer and edit it according to your preferences.
Save all the images on your hard drive, both those in the gallery and those found in the product description.

Select the ones that you are going to publish on your website and edit them with Photoshop.
It is advisable that they all have the same size and resolution, to speed up the download in navigation, and control the design grid of your website.
Furthermore they will take up less space on your web server since providers tend to publish photos in large sizes which are unnecessary.
A square size of 700px at 72 dpi is optimal for displaying products on your website and on your social networks.
Always save them using the SAVE FOR WEB option to optimize their compression and facilitate online download.
I also suggest that you install an image optimization plugin for the web .
I use WP-Optimize which is free and gives excellent results.

The following image shows the same photos from the online store published on Instagram.

Delete all the manufacturer's logos and texts in Chinese, and if you wish, translate also the ones you consider necessary.
Leave the images as clean as possible since these are the ones that will define the aesthetics and quality of your own website.
I also advise you to rename the files sequentially with the name of the product. This is very good for SEO.

For example: Pet Sling Bag 01.jpg; Pet Sling Bag 02.jpg; etc.

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If you decide to publish the images directly from AliExpress, they do not take place on your server as they remain on the original site, but you will not be able to edit them later or use them for other publications on social networks.
You will not be able to optimize their size and file names for SEO either.
That is why I advise you to download and use them as you wish.

2. Edit the product

Once you have saved all the edited images, you must edit the textual contents of each product, to adapt it to your web store.
It is very important to define here how you want to display your product on your website.
Discard what is not you need the original publication and add all the information that you consider useful for your clients.

To edit a product on AliExpress you must click the EDIT button found in the gray AliDropship bar at the top of the page.
Never click on IMPORT since that makes the product be published as it is in your store, and it will be more difficult to edit it later.

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All edits can also be done later, editing the product in your own online store, although some are preferable to do from AliExpress.

Edit title

Clicking EDIT opens a new window where you can modify the product information.
The first thing you should do is choose an appropriate title, which is short and concise and contains the keywords for your search on Google.
It is important that you think in advance about the optimization of textual content and images to promote SEO.

If you want to know more about SEO, read my article How to improve SEO on your website.

In the example of the following photo, the original title is: "Pet Puppy Carrier S / L Outdoor Travel Dog Shoulder Bag Mesh Oxford Single Comfort Sling Handbag Tote Pouch"

As you can see, the title is very long and inconsistent and it is not in your best interest to keep it.

Let's change the title to "Pet Sling Bag". With 3 words we define the product.
It is important that this name is brief since it is the same that appears below the image in the general catalog of the website and in Google search engines.

That same title must be copied in the permanent link (permalink) and that will be part of the product's URL
We also define the categories to which the product applies, which we will analyze later.

Edit description

I recommend that each product have two descriptions: a short and a long one.

The short description is the one that appears below the title as a complement and is the one that is seen in Google searches, so it is important that it be brief and concise.
You should try to summarize in a single sentence the main characteristics of the product.
This description also invites the customer to continue reading the long description for more information.

Create relevant textual content

The long description is the one that appears in the body of the article and is the most important for your products.

A good description is the one that will distinguish your store from the competitions that offer the same product.
That is why I advise you to contain relevant information for your products.
This will also favor SEO and will make your products stand out in Google search results.
The long description should show technical data, modes of use, specifications, general characteristics, functionality, etc.
In addition, this description allows you to add complementary photos and videos that will make your product look more attractive to customers.

The original textual descriptions from AliExpress are usually very bad, but you can take them as a starting point to create a more adequate description.

Pay close attention to spelling, grammar, typos, punctuation, correct use of upper and lower case letters, etc.
It is important that you take care of the writing of these texts to provide as much information as possible to your customers.
This way you will avoid them asking you unnecessary questions that can delay the online purchase.

Do it strategically trying to include key phrases by which you would search that product in Google.
All those well-kept details give quality and credibility to your store, and separate it from the low quality of Chinese publications.

Do not include HTML code

In the editing screen there are three boxes: Remove text, Remove images and Remove packaging information, which allows you to control which elements to include.
I advise you not to include the images, but choose which ones to add later in the edition in your store.
If you decide to include the texts, you should know that you will be able to edit them right there or later in the edition of your store.
You can also delete them there and write them directly in your store, or as you wish.
If you prefer to edit them there, I advise you to select all the text and press the last button DELETE FORMAT .

We will return to this topic later in Complete the editing of the product section.

This causes all the HTML code on the page to be deleted (headlines, bold, italics) and you can apply your own styles later on your website.

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If you do not delete the format from here, it will be very difficult to do it later in your store if you do not have knowledge of HTML code editing.

The following image shows the result after deleting the style format of the texts.
Notice that the boldface has disappeared from the title and the spaces and line spacing would be deleted, if any.

Spaces between words, punctuation, bulleted texts, and the final description of the product remain to be corrected.
This can be done from here or later at complete product edition section.
I recommend doing it later since there you can also alternate the text with images and videos, and you will have a better idea of the final result.

Edit the photo gallery

The photo gallery is the main image that we see when entering the product page.
It can be viewed as a grid or as an image slider in your online store.

I suggest you remove ALL images from this section and upload them later to the Complete product edit section.

As I said before, if you decide to publish the images directly from AliExpress, they do not take place on your server, but you will not be able to edit them later or use them for other publications on social networks.
You will not be able to optimize the sizes and file names for it. SEO.

Edit prices and attributes

In this section you can apply the price formulas that you have previously established in the configuration of your web store.

You can also change the attributes of the items, if they have them.
Items with attributes are those that have different versions of the same product, either in color, size, size, origin, etc.

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If you click the box APPLY TO ALL VARIATIONS, all variations of the product will have the same price. This is not advisable if your product has variations in size or design.
Therefore I suggest you not activate this option.

These versions allow you to create an individual product for each attribute, and so the customer can choose the one he wants to buy and the prices are displayed automatically.

For example: Yellow bag, large size (L)

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It is very important that you take care of the details at this stage before importing the products to the store.
Some aspects of the publication CANNOT BE EDITED later in WordPress.
Once you have imported it, AliDropship will not allow you to edit or import them again from AliExpress, showing a message in the top bar.
This is to avoid duplicate products in your store.
For this reason, I advise you to make the main edits here, and correct only the details later in WordPress.

3. Add the product to the import list

Once the product is edited in AliExpress, you can now synchronize it with your online store.

There are two ways to do it:

Add to import list (Recommended): Save the product in draft mode for later editing and publication in your online store.

Publish: Publish the product directly as it is in your store and it is visible to the public. This option allows it to be edited later in your store and republished.

The only difference between both options is that the first does not show the product in the catalog until you finish editing it, while the second shows it as it is without the final edition.
That is why I recommend the first option .

4. Complete product edition

Once the product is imported into your store, you can finally edit it and publish it.

You must log in to WordPress with your administrator account and look for the newly imported article in the Products panel.

If you have published it in IMPORT LIST mode, appears with a green label in the list that indicates that it is not yet published and is not visible to the public.

Click on EDIT and the product editing window will open.

The following image shows the product editing window.
All the elements you see here can be edited, as I mentioned before.
Here you will see the Title, the permanent link (URL), the featured image, the categories of products and short and long descriptions with added images, etc.

Featured image

This image is very important since it is the one that will be seen in the general catalog of your store and in the Google search engine.

If you want to highlight your product and differentiate it from the rest of the sellers, I recommend you change this image to another from the gallery that you consider appropriate.
This way it will look different and you will not see yourself as “one more” that sells the same product, although actually you are ...

Always try to choose simple images, without text, preferably with a white or neutral background.
This allows you to stand out at "first glance" and leave no doubts about what the product is about.
Keep in mind that this will be the first image that the customer will see in your catalog and on Google.
Through it they will feel motivated to click to see the rest of the information, and finally to buy it.

This image fulfills the same role as your profile photo on your social networks.
Its mission is to quickly identify the product and highlight it from its peers.

You cannot configure this image in AliExpress, as it has been assigned by default.
You can only do it from your WordPress store.
To change this image to another of your choice, you must click on the photo and choose another in your Media Library.
It is important that you complete the metadata of the image with consistency with the title of the product to improve SEO.

It is important that you complete the metadata of the image with consistency with the title of the product in order to facilitate SEO to facilitate reading for people with visual disabilities.

Product Categories

The categories allow you to organize the store's products by category and facilitate filtering in searches.
It's like when you go shopping at the supermarket and you have the sections for Drinks, Meats, Dairy, Cleaning, etc.
You can assign the categories to each product in the initial edition of AliExpress, or during the final edition in your online store. It is indistinct and there are no preferences for it.

I advise you to pay special attention to the definition of the categories because it depends on them that customers find the products easily.
You can create as many categories as you need but do not abuse that, since they do not look good in the store, especially in the visualization in telephones, where the screen is very reduced.

It is preferable to create categories with general thematic ranges, and add more specific subcategories for better organization.

A product can belong to more than one category, for example: Dogs, cats, puppies, transport, bags, etc.

You can create a main menu using these categories to give direct and featured access to the main items of your products.

Product description

As I mentioned before in Edit the Product before publishing it, this section is very important and you should not underestimate it.
It may take a lot of time and work to write the texts, but I assure you that together with the photos they are the soul of your online store.

Here are some tips to optimize your product descriptions:

Always start the description by copying and pasting the title of the article here, and assigning it the format of Title1 (H1)
This will favor SEO since surely the name of the product contains the main keywords, and the more times they are repeated, the better positioning you will have.

Then continue with the short description, which is a text that complements the title in a few words.
You will also copy and paste this description in the SEO section and it will be displayed in Google searches.

Add the long textual description, where you can detail the characteristics of the article, technical specifications, modes of use and everything you want.
The longer the text, the more information you will provide to your customers and avoid delays in the purchase when asking questions waiting to be answered.
It is important that you understand that the success of an online purchase resides fundamentally in the immediacy.
You should not allow your potential customer to hesitate about what you offer and end up buying in another site.
Imagine that a customer has a question.
He writes you an email and you reply the next day, and in the meantime, he has already found the same product in another store … And you lost the sale!
Also, the longer the text, the more likely you are to include keywords so that your product is relevant to Google.
Make sure the text contains the phrases for which you you would look for that product on the web, and thus you will favor the positioning of your store.

Add images and videos that you can import from your media library by pressing the button ADD MEDIA
These images complement the descriptions and provide additional information to your customers.
I suggest you not repeat the images in the descriptions with those in the product gallery, unless you consider it necessary.

Edit product options

In this section you will be able to edit various publishing options that we had seen before in AliExpress, and I suggested doing it later.
Normally it is not necessary to change anything except for the Gallery, Comments and SEO.

Photo & Video Gallery

They make up a slide carousel with photos and videos of the product that is fixed on the main page of each product in your online store.
That is why I previously suggested that all the photos have the same size, to give visual and functional harmony to the galery.

In this section you can upload the photos you want to the gallery, change the order of appearance by dragging the thumbnails, or delete them.

If your product has a video you can also change it, delete it, or leave the AliExpress video by default.
You can change the cover image of the video by clicking on the SELECT IMAGE button and choose one available in your Media Library.

Do not forget to click on SAVE CHANGES to finish editing the gallery.

Import Comments

If you want to include the comments, ratings and reviews that users around the world have left on that product, you can do so from this configurable section.
It is highly recommended that you do so as they increase the rating of the product and will give you stars.

Having products with several stars on your website indicates that you sell articles of high quality and acceptance by customers around the world.
This favors the reputation of your store and improves your positioning with respect to your competitors.

The reviews written by customers are absolutely real, and that builds prestige and trust.
I personally choose to import reviews of 4 stars or higher and that only have images.

Don't forget to click the IMPORT NOW button. Wait for the import progress and they will be published automatically on your product page.

Set up SEO

Finally, you should configure SEO, copying and pasting the Title and the short description in the corresponding fields.
You can also add a list of keywords separated by commas.
Don't forget to click SAVE CHANGES before exiting SEO.

If you want to further improve your SEO performance, I suggest you install the Yoast SEO plugin and configure the options for each product.

Finalize and publish the product

Once you have finished all the editing you must publish the product, clicking on the PUBLISH or UPDATE button of the right sidebar.
In this way, the product will be added to your store's catalog and will be visible to all users.

5. Share the product on your social networks

Once the article is published, you can share it on your social networks directly from the product page.
Click on the SHARE button and choose the network you want.

The advantage of sharing from here is that you are sharing the URL of the product.
In this way, if a user clicks on your Facebook post, it will take them directly to the product page and they will be able to buy it, without having to search for it in the store .

In the following image I show you how to share on a Facebook fanpage.

You can publish it as it is presented or, add a complementary text, location and sentiment in the Facebook post.
I advise you the second option, since leaving it blank would be wasting a good means of dissemination.
I usually copy and paste the textual description of the product in the comment field and add the geographical location.

Finally, this is what the Facebook post looks like.

Final conclusion

I hope this article has been useful and clarified your doubts about How to add products in an online store for Dropshipping.

It has been a very hard work but I wanted to share with you my own experience as a web designer of these types of stores and the way I found to optimize the work.
If you could follow the previous advice, you will be in a position to create a great looking online store and professional functionality

You already know the aesthetic differences between AliExpress and your own online store, and you have learned how to edit and publish the products.
It was worth the work, right?

If you wanted to have your store for Dropshipping and you consider that I am a suitable professional, do not hesitate to contact me and I will advise you with great pleasure.

In the Related Articles section below, you will find many articles with specific topics that complement the one you just read. Thank you!

>>> I WANT MY DROPSHIPPING ONLINE STORE <<<

Adrián Pablo Conti

All the images shown in this article are their own or were obtained from the web for illustrative purposes and belong to their respective authors.

Website consultados:

https://www.youtube.com/watch?v=TUM5uOwNDxo&list=PLmfc1pZ5U8DVdVc6FBxobyQ2fDN8TmbKG&index=12&t=74shttps://www.hostinger.es/tutoriales/iniciar-una-tienda-dropshipping
Guía AliExpress Dropshipping

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How to create an online store for Dropshipping

by Adrián Pablo Conti | Web Design, Dropshipping, E-commerce

In this post I will show you how to create an online store for Dropshipping, what features it has, how it works, and the main differences with traditional stores.

If you read my previous articles What is Dropshipping ? and How to start your Dropshipping business , you will be able to develop your online store.

>>> I WANT MY DROPSHIPPING ONLINE STORE <<<

WooCommerce vs. Dropshipping

The main difference between traditional e-commerce (developed with WooCommerce) and Dropshipping lies in the origin of the products we sell.

In the first case, the seller has the products offered on his website in stock, has previously bought them, sells them and delivers them to the customer.

On the contrary, in the second case, the seller does not have in stock the products he offers and does not need to buy them previously.
He obtains them from the inventory of a supplier or wholesaler and sells them at retail prices.
He is the supplier wholesaler who ships and delivers the product to the customer.

We will see two concrete examples of both modalities where I am going to show you how the products are loaded in the store and how the stock is controlled.
Both websites correspond to my clients and have been developed by me.

Online store developed with WooCommerce

We start with an example of a traditional online store developed with WooCommerce.

WooCommerce is a free plugin that must be installed within a website designed in WordPress for it to function as an online store.

This plugin provides the web with all the necessary functionality to display the products in a catalog, see their descriptions, images and prices.
Finally, it gives the customer the possibility of buying them online.
It also manages all commercial activity, determining shipping and packaging costs, fees and taxes, discounts, offers and promotions, payment methods, product stock control, etc.

All these functionalities must be carefully configured in advance by the webmaster according to the client's needs.

The first case I'm going to show you is about a manufacturer and importer of silver and surgical steel jewelry.
My client has a commercial office in Buenos Aires, Argentina, and also makes online sales to wholesalers with the option of home delivery.

This client is a manufacturer and supplier of its own products.
Therefore, you must take the photographs, write the descriptive texts, establish the prices and all the necessary information for each article.

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In the event that the store is a reseller of third-party products, the manufacturer or supplier must deliver that information (photos and texts) to the reseller so that it can be published in their own online store.

How to create products with WooCommerce

To add a product in a store with WooCommerce, you must access the PRODUCTS panel and add a new one.
All product data must be entered by the seller.
You must assign a name, a short description, a longer description with additional information, upload the images and indicate the sale price.
Also set the variables of size, color, size, etc. (if any)
In this way, the product is published in its corresponding categories and begins to form your online sales catalog.

In the following image we can see the WooCommerce product editing panel where all the data is entered.

I am not going to talk about traditional stores because it is not the end of this article.

I recommend you read my article Requirements to have an online store (items 5, 6 and 7) to see in detail how to create products with WooCommerce.

Stock control with WooCommerce

As we said before, in this case the seller is the one who controls the stock of products and does not depend on the supplier to display them in their store.
WooCommerce offers an excellent graphical interface to manage the publications of the products, show their availability, alter their prices etc.

In the following image we can see the WooCommerce Products panel, from where we can edit the data and control the stock and visibility in the store.

Online store developed with Dropshipping

The second example is an online store for pet products and accessories, located in Los Angeles (CA, USA).
It does not have a commercial premises for sale to the public and manages its business remotely, from Buenos Aires, Argentina.

My client has decided to work only with AliExpress providers, so we consider it advisable to use the AliDropship plugin instead of WooCommerce.

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The AliDropship plugin is not free, it must be purchased and only works with some WordPress templates (themes) suggested by the same plugin.
For the specific case with which we will work in this article and the following one, I have chosen the Rubens template.
Choosing certain templates with AliDropship can limit a bit the aesthetic concept of your website design, which you could get using WooComerce.

The AliDropship plugin allows you to synchronize the products of the online store with their original counterpart on AliExpress.
So if the product has variations in stock or price, they will be changed automatically on your website without you having to deal with it.
In addition, all product data is obtained from its original publication on AliExpress, therefore we should not enter them manually as in WooCommerce.

The advantage of task automation when processing orders

Unlike WooCommerce, where we must set up all the business configuration and product delivery, AliDropship takes care of automating all the business management between the seller and the supplier.

By simply clicking the AUTOMATICALLY ORDER button, the supplier receives all the necessary data to process the order and make the shipment.
The seller and the customer can track the shipment, once dispatched by the supplier.

AliDropship also takes care of applying strategic formulas to establish very favorable retail prices for the seller, which the seller can edit at their convenience, among other things.

AliDropship is a very convenient solution for dropshippers, and it is developed by a team of AliExpress experts who know the market and how it works very well, so that you can "automatically" manage your business without having to worry about almost anything.

How to search for products on AliExpress to publish with AliDropship

First you need to be registered as a seller in AliExpress and download and install the AliDropship extension in your Chrome browser (it does not work in other browsers)
This extension allows you to connect your store online with AliExpress, import the products to your store and synchronize them so that they are automatically updated once published.

The presence of this extension is displayed with gray bars on AliExpress product pages.
The top bar allows you to connect your online store with AliExpress, import the products to your store and synchronize them so that they update automatically.

The left sidebar provides information about the rating, price evolution and reviews of each product, so that you can evaluate before choosing them.
These are fundamental marketing tools that you should consider when choosing a product.

We are going to know the functionality of this bar below.

Search Button

It allows you to know if there are better prices for that product or similar in other providers.
Clicking on the button READY! GO TO PRODUCTS! takes you to the second image where the results obtained are shown.

Rating Button

Shows the reputation of the supplier's product relative to its competitors.

Price Button

Indicates the historical evolution of the price of the product.

Reviews Button

Shows the reviews left by buyers about this product.

Final conclusion

I hope you enjoyed this article and found it useful.
Now you know everything you need to create your Dropshipping online store and the main differences with traditional stores.
If you want to know How to add products to a Dropshipping online store, I recommend reading my next article.

If you wanted to have your store for Dropshipping and you consider that I am a suitable professional, do not hesitate to contact me and I will advise you with great pleasure.

In the Related Articles section below, you will find many articles with specific topics that complement the one you just read. Thank you!

>>> I WANT MY DROPSHIPPING ONLINE STORE <<<

Adrián Pablo Conti

All the images shown in this article are their own or were obtained from the web for illustrative purposes and belong to their respective authors.

Website consultados:

https://www.youtube.com/watch?v=TUM5uOwNDxo&list=PLmfc1pZ5U8DVdVc6FBxobyQ2fDN8TmbKG&index=12&t=74shttps://www.hostinger.es/tutoriales/iniciar-una-tienda-dropshipping
Guía AliExpress Dropshipping

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← How to start your Dropshipping business How to add products into a Dropshipping online store →

How to start your Dropshipping business

by Adrián Pablo Conti | Web Design, Dropshipping, E-commerce

In this post I will show you how to start your Dropshipping business through a list of simple steps that you could easily follow.

If you read my previous post What Dropshipping is? you already know the basic concepts to encourage you to this new project.

>>> I WANT MY DROPSHIPPING ONLINE STORE <<<

5 steps to launch into Dropshipping

Once you have made the decision to have your business online and that you consider that it would adapt well to this model, let's now see the steps to follow to do dropshipping, from finding product ideas to marketing your online store.

1. Choosing a niche for your business

Before starting your business, it is very important that you define what you want to sell and how to do it.
To define a market niche, it is essential to decide what your target audience is.
A market niche is a specific category of a business sector.
There the type of products and services, the price range and the quality destined to satisfy the client's needs are determined.

In the graphic examples that I will show you in this article and the next one, we will refer to the niche “pet supplies and accessories”.
This is the case of a client of mine for whom I have developed their online store.

Here are some ways to choose a niche for your business:

Determine your interest or passion: Choose a niche with which you are well familiar and which you understand a lot about it.
Do not get involved in topics that you will not know how to handle with certainty, do it conscientiously and do not improvise.
Find a solution: If you have a problem, other people probably have it too.
Customers will naturally discover your business if you offer solutions to their problems.
Research the best-selling products: You can make a lot of money selling products that are fashionable or trending.
Use tools like Google Trends and TrendHunter , or check popular products on sales platforms to see what people are currently buying.

In the image above we can see how searches in the world for pet toys have changed in 2021 according to Google Trends.
This tool can give you an idea of what they are the products most sought after by people today, so you can focus on the ones that are popular.
In addition to the popularity of the product, you must take into account the region to which you want to offer your products.
In the above case , my client is located in Los Angeles (CA, USA)

On the other hand, basic products, such as industrial tools, household appliances, entertainment items, etc., are always in high demand.
Bet on a niche with items that people need on a daily basis.
You must consider that you can find a lot of competition in popular dropshipping products, especially from big retailers.

Once you've found your niche, come up with good ideas for your business and make a list of the products you want to sell.

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Choose original products for which it is worth waiting for the delay in delivery and also, that cannot be easily acquired in any commercial premises in your area.
Make the only option to buy them either through an online store ... yours one!

2. Do market analysis

Market analysis is a thorough assessment of your business sector.
It includes an assessment of the target market, the competition, and your brand promotion strategy.

Market research is crucial because it will allow you to understand the needs of your customers.
It is also useful for advertising purposes, to estimate revenues and profits, and to predict the growth of your business.

Do not improvise. Always hire an online marketing professional to advise you.

A good market analysis should answer these questions:

Who are my potential clients?
What are your needs and buying habits?
How big is the market and how much are they willing to pay for the product?
Who are my main competitors?
What are your strengths and weaknesses?

What items should be considered?

The following tips will help you carry out a good market analysis:

Research the volume and value of the industry

Detailed statistics on the size, trends, prospects and growth rate, to know if there are enough customers interested in the products you want to sell.

Define your target audience

Starting with demographic targeting, age range, gender, income level, hobbies, and lifestyle preferences.

Observe the size of the market and the buying habits of customers

It is important to observe the buying patterns and behavior of people, which will allow you to see what motivates and drives their demands.
By knowing your target market, it will be easier for you to reach them.

Research and know your competitors

It is highly recommended that you get to know your committers.
Visit their websites and observe their way of selling and contacting their customers, the general aesthetics of their websites, etc.
You can use tools such as Similarweb and Alexa to find competing sites and examine their performance.

Perform a SWOT analysis to know your strengths and weaknesses

A SWOT analysis consists of evaluating the Strengths, Weaknesses, Opportunities and Threats of your competitors.
You can always learn from the mistakes and successes of your competitors to create a reference for your business.
This will allow you to innovate in your field . Innovating means “improving what already exists” and that implies being in growth.
In addition, observing your competitors allows you to know the average sale price of a product and the price range.

3. Find product providers

Finding dropshipping suppliers will be easier if there is a solid list of products to sell based on the market research you've done in the previous item.

It is essential to find a good dropshipping provider, capable of responding effectively to your needs and those of your customers.

Make sure the company is trustworthy, meets your criteria and has an excellent reputation.
You should bear in mind that a supplier will become your "partner" in this commercial activity, and their behavior towards your customers will also speak of you and your business values.

For this reason, it is advisable to order or buy some samples and review them carefully, before publishing them on your website.
As the product reaches your hands, it is how the supplier will deliver it to your customers.

Some details to observe

The following tips will help you find a good supplier:

Check that they are legitimate and legal: Always work with trusted providers.
Ask for the business license or vendor identification number and verify it on the local government website.
Verify the phone number and the address of the company: Make sure you can find the data in Google Maps and they are not registered in the name of another company.
Check if they have a professional email address domain name, of the type info@yourcompany.com
If you use free email services or webmail, (Hotmail, Yahoo, etc.) it is not reliable, since anyone can obtain those accounts in anonymously.
Verify that they have their own website: Having their own website (in addition to publishing on AliExpress) implies being the holder of a document on the Internet and being legally authorized.
Find out if they have experienced and attentive staff: Customer service is essential. Don't be afraid to call them and ask them questions.
See what other products it offers for sale: A good and varied stock of products shows commitment and commercial experience of the supplier.
Always watch reputation: Read other buyers' reviews and ratings.
See if the supplier sells on different platforms: Find the same product from the same supplier on AliExpress, Ebay, Amazon, etc., and observe their ratings.
Check that the product is of good quality: Do they resemble the photos published on the supplier's website? Does the description on the website correspond to the product?
Check if the packaging is presentable and safe: Try to order a fragile item and make sure you receive it in perfect condition.
See if the suppliers are consistent with the packaging by sending some products to your friends. Make sure that your commercial data does not appear on the package that reveals its origin.
Ensure that the shipment and execution of the order meet your criteria: How long does it take to process an order and send it? Do they handle returns well?

4. Develop an online store

Once you have defined your niche, analyzed the market and chosen your suppliers, it is time to develop your own online store.

If you are not familiar with the subject of web design, I suggest you read my article Requirements to have a website to know the previous steps and everything you need to start your business online.

I recommend that you hire a good web designer and webmaster who has experience in e-commerce developments with Dropshipping.
Unlike traditional e-commerce, which is generally developed with WooCommerce, the stores that use Dropshipping are quite different due to to the very nature of the operation of this type of online sale.
Therefore, it is good that your designer is suitable to be able to give you the best performance of your online store and avoid many inconveniences later.

Your virtual store, in addition to being functional, must have an aesthetic and corporate character, which shows business strength, responsibility and commitment to your customers.

It is not as easy as it looks

Designing an online store in WordPress is not too complicated, and there are many free video tutorials on the web that encourage you to do it on your own.

What is really complex and requires specialized professional attention is its configuration, functionality and start-up.
Special attention should be paid to optimizing content for SEO and above all, to security to carry out commercial transactions online.

Never dispense with the professional gaze of an experienced designer, who knows precisely the inner workings of a virtual store and will guide you to obtain the best results for your online business.

I know many clients who have wanted to make their own websites and have abandoned it at the first try, since it involves a lot of technical and functional aspects that are beyond their ability to understand.

5. Perform Marketing and SEO

After creating the website, it is time to work on promoting your business.
Do not think that having your own online store has already been solved.
It is necessary to promote it, optimize its contents to be found in search engines such as Google (SEO), conducting online marketing campaigns, etc.

These are some tips that you should consider:

Create a landing page or "coming soon" page

This page generates anticipation before the official launch of your store or a product.
Keep it simple as it should primarily display your brand name, logo, and a short description of your dropshipping business.
Feel free to add a couple of product photos, a discount coupon and a subscription form.

Create social media accounts

Your social networks will allow you to drive traffic to your website and improve your brand presence.
Instagram, Facebook, and Pinterest are great platforms for sharing high-quality product photos.

I recommend that you hire a good «community manager» capable of creating their own and original content on your social networks, taking care of the aesthetics and maintaining the graphic coherence of all your publications, to favor your institutional presence.

Optimize content for search engines (SEO)

If you do it right, your products will rank high on search engine results pages, increasing the chances that people will click and buy.
Research the most important keywords related to your niche is an essential step when it comes to SEO.
There are online tools such as Keyword Planner from Google and the Keyword Explorer from Ahrefs that can help with the process.
Include the keywords in the names of the products, the descriptions, the labels and the alternative texts of the images.

I recommend you read my article How to improve SEO on your website for more information

Do content marketing

Start by creating a blog page where you can write your own content related to the niche, and articles about your business.
You can write articles with reviews, recommendations, modes of use and benefits about the articles you sell.
This will boost SEO and site traffic.

Update the contents

Take care to add new products regularly, this way you will keep your website active and updated and your store will grow gradually.
Do not allow your store to remain unchanged for a long time, as it does not favor the SE.
Google will consider your contents as little relevant for its indexing in search engines if it does not register changes for a long time.

Create mailing lists for email marketing (Newsletters)

Enable a subscription section and regularly send emails to your subscribers about new products, content, events and offers.
You will not only drive traffic to your site, but you will convert your subscribers into customers.

Perform Advertising

If you have the budget to invest in advertising, show product ads through Google Ads and Facebook Ads.
You will get a greater reach and higher conversion rates.
I suggest you do not do it on your own and hire a specialist in online marketing, as it is a very complex subject.
It will allow you to optimize the performance of your budget and the effectiveness of your advertising campaign.

Contact influencers

Taking advantage of influencer marketing is very favorable for your business.
Contact experts in your niche who have a social profile with many followers and propose an agreement to promote each other.

Find other ways to promote your website

For example, look on Reddit or Facebook groups for people discussing topics related to your dropshipping business.
Don't forget to check the group rules to see if promotions are allowed.

Final conclusion

I hope you enjoyed this article and found it useful.
Now you know everything you need to start your Dropshipping business.
If you want to know How to create an online store for Dropshipping, I recommend reading my next article.

If you wanted to have your website and you consider that I am a suitable professional, do not hesitate to contact me and I will advise you with great pleasure.

>>> I WANT MY DROPSHIPPING ONLINE STORE <<<

Adrián Pablo Conti

The images shown in this article were obtained from the web for illustrative purposes and belong to their respective authors.

Website consultados:

https://www.hostinger.es/tutoriales/iniciar-una-tienda-dropshipping
Guía AliExpress Dropshipping

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« Entradas más antiguas

Why is it essential for a real estate agency to have its own website?

Just as an example…

Requirements for having a real estate website

The importance of entering the online real estate business

Selling in the digital universe

Expand your offer availability

Advantages of having a website for your real estate business

Who seeks, finds!

I want it right now!

Prioritize “usability” by the client

What is web usability?

How to improve the usability of your website?

Always choose a professional design

Final conclusion

Adrián Pablo Conti

Related Posts

Do you want to launch your business in the online real estate market?

Benefits of having a website for your real estate agency

For the owner (Administrator) of the website:

For the user (Client)

Your business always open 24/365

100% self-manageable

No commissions for publishing

Agency Management

Managing multiple agents

Creating, publishing, managing and editing property listings

Property Categories

Property description and SEO optimization

Featured Properties

Special labels

User registration and CRM management

Integration with IDX

QR Code Implementation

Friendly design + Usability

Properties advanced search

Photo and video gallery

Essential information

Description, Details and Features

Geolocation

Tour virtual 360º

Download floor plans and documents

Contact Agents

Request a visit to the property

User Functions

From the property listing grid

From the publication page

Test Drive

Final conclusion

Adrián Pablo Conti

Related Posts

Step-by-step tips for publishing your products with AliDropship

1. Choose a product

Always take care of the institutional image

Download product images

2. Edit the product

Edit title

Edit description

Create relevant textual content

Do not include HTML code

Edit the photo gallery

Edit prices and attributes

3. Add the product to the import list

4. Complete product edition

Featured image

Product Categories

Product description

Edit product options

Photo & Video Gallery

Import Comments

Set up SEO

Finalize and publish the product

5. Share the product on your social networks

Final conclusion

Adrián Pablo Conti

Related Posts

WooCommerce vs. Dropshipping

Online store developed with WooCommerce

How to create products with WooCommerce

Stock control with WooCommerce

Online store developed with Dropshipping