How to start a website design

by Adrián Pablo Conti | Web Design | 0 comments

In this post I will show you how to start the design of a website.
You will know the steps to follow in the development and how you should collect the information of the contents to present them to your webmaster.

Once you have met the Requirements for have a website that I explained to you in my previous article, you will be in a position to move forward to make your website concrete
You may not know where to start and that is why I present you an organization guide that you can follow very easily.

>>> I WANT MY WEBSITE <<<

Responsive website

Make sure your designer develops a responsive website, also called responsive web design, adaptive web design or responsive web.
This is a web development standard whose objective is to adapt the appearance of the pages to the device that is being used to visit them .

Today web pages are seen on a multitude of devices such as tablets, smartphones, e-books, laptops, PCs, etc.
In addition, each device has its specific characteristics: screen size, resolution, CPU power, operating system or memory capacity, among others.
In addition, each device has its specific characteristics: screen size, resolution, CPU power, operating system or memory capacity, among others.
Google requires that sites be responsive to be indexed in their search engines, so if your website is not, you are left out ...

The following image shows a display scheme on a phone between a non-responsive and a responsive site, where the prioritization of readability is observed.

What information should you provide to your webmaster?

You need to know in advance what you want to communicate and show through your website.
What are the values you want to convey, what target audience are you targeting, who are your competitors and what image do you want to show about your business, activity, or your own person.

You should take a prior time of analysis, which will allow you to "filter" the contents of your website, define the aesthetics and essence of your project, and also at the level of language that you will use in the texts and images.

Observe your competition

Surely you are not the only person or company in the world that carries out a certain activity and wants to show it on the web.
I advise you to see similar sites of your possible competitors, and make a list with the web addresses of their respective sites.
This is not to imitate or copy them, but to "innovate" communicational concepts and obtain a better result.
Innovate means "improve what already exists" to obtain a new quality standard.

The following image shows different websites of companies in the "openings and enclosures" category in Argentina.

Each web development requires a prior analysis to obtain a “know-how” (knowing how to do something).
That is why we assume that each site you have visited has already done it previously (good or bad).
This allows you to take already tested starting points and adapt them to your own identity and needs.

Performing a criticism and evaluating the successes and failures of your competitors will allow you to optimize the results you are looking for.
Do not forget to always consult your webmaster about the content, since he will surely have much more experience than you and will know how to advise you correctly.

Collect information for your website

This may be perhaps the most complex part for you, as it requires your participation and teamwork with the webmaster.
Do not be discouraged if you do not know how to start, since many times it is very difficult to talk about yourself .
But do not try to delegate all the work to your designer, since he does not know your history, your company, your goals, or your ideas.
In that case I suggest you tell him your needs so that he can draw up an organization chart and they can solve each stage of web development together.
Once you have passed this initial stage, everything will be on track and your participation will be minimal.

Next, I show you some items that you should have before ordering your website.

1. Organizational structure of the website (Sections)

Your website must be divided into sections to facilitate online browsing and organize the contents.
These sections have very general themes, so that the user can find them easily.
They tend to be quite similar on all websites, and it is good that they are, since users are used to these structures.

Depending on the type of site you have, a basic organization could be the following:

Home Page: Presentation, welcome, general description, offers, promotions, etc.
About (Institutional): Who we are, Professional Staff, History, Mission, Vision, etc.
Services: Description of services offered to the client.
Products: Product catalog with specific descriptions.
Publications: Dossiers, brochures, magazines, etc.
Media: Photo and / or video galleries
Agenda of activities: Events, presentations, etc.
News: Launching of new products, services, offers, promotions, etc.
Tidings: Related to your activity or your market.
Press and Communication: Press releases, gazettes and flyers in graphic, radio, web and TV media.
Social media: Access to social networks. All content can be shared directly from the website.
Blog: Informative or thematic posts, outstanding information for clients, etc.
Customer service: After sales service, technical advice, etc.
Downloads: Allows the user to download documents, publications, audios, videos, spreadsheets, etc.
Contact: Contact modes, telephones, mail, form, geolocation through Google Maps and QR code.
WhatsApp Chat: Allows you to chat directly from the website using an always visible button.

Each section forms a separate page within your site that can contain one or more related topics.
I suggest you keep the section titles very short, as these define the names of the main menu buttons.

The following image shows the main menu with the sections of the site, and a drop-down menu for related sections.

2. Textual information

It is very important that you spend some time writing the texts that describe your business or activity that you will include on your website.
It will depend on them whether your site is found in content search engines such as Google.
If you really want to have content effective on your website, I advise you to hire a "copywriter" service, a professional dedicated to writing persuasive texts to capture the interest of your users.
You will know translate the textual information for your site and social networks into the correct words, and get the best out of it aimed at promoting SEO.

General descriptive texts

Even if you do not hire a copywriter and decide to write your texts personally, I advise you to do it consciously and with criteria.
The descriptive texts will define each section of your website that you have created in the previous item.
I advise you to be short and concise. Do not go too long in telling your whole story unless you think it is essential.
People do not have time to read texts that are too long, especially if they view them on mobile devices.

These texts should not include more than one or two subtitles and a few short paragraphs with generalized information.
In this way, you are showing the user a quick-read overview of what they can find on your website, and invite them to find more detailed information in other specific sections of the site.
Make sure you use language that is clear and without too many technicalities, that it is not boring and that can be understood by a wide section of the community.

Content or informative texts

Unlike descriptive texts, content or informative texts should be longer, detailed and detailed.
They can contain specific technical concepts and a more appropriate language if you consider it necessary.

These texts are aimed at a more selective target that has the need to obtain precise information about a particular topic.
They can be included in the blog section, product details, modes of use, technical information, etc.

The texts must include phrases and keywords to promote SEO and it is very important that you consider this concept from the beginning of the work.
These key phrases or sets of words are what users type in a search engine like Google to obtain results and thus access your own content, so you should think about them "from the user's point of view" more than from your own gaze.



All texts must be delivered in digital format (Word or similar) already written, corrected and in their final extension, and may be reviewed and corrected by the webmaster to optimize SEO.

The following image shows the technical description of a specific product on a catalog page.
Texts in yellow represent SEO key phrases (words that a user types in Google when performing a search)
Texts in light blue indicate the results obtained by the search engine according to the relevance of those keywords.
This is the reason for the meticulous writing of the contents oriented to favor SEO.

3. Images and Videos

I advise you to include photographs, graphics and videos of your activity, company, products or services among the aforementioned texts.
Photographic and multimedia images (video and audio) are very important for the composition of your website.
It is boring and tedious for the user to read large extensions of texts without the presence of descriptive images.
I suggest that you always use good quality original photos of your own.

You can also use images obtained from the web that are not subject to copyright , since you could face legal claims from third parties.
The fact that you can download photos free from the web does not mean that you have the right to use them freely.
Make sure to check the copyright-free use of images.
There are several sites that allow you to download these types of images for free, and they are identified as such.

The following image shows original artworks by an Argentine plastic artist on her own website.

The professional glance of the seasoned photographer

Try to hire a specialized photographer, who will have a much more effective and professional look to show your work in the best way and create good original content.

If you do not want a professional, try to take your own photos with the best possible quality and taking into account the context and the environment.
Avoid seeing unnecessary elements in the background and always taking care of lighting and framing.

I always advise my clients that once they have their website, they obtain quality visual content of their activities, production, events, etc.
This will be very useful for your website and your social networks.

Read my article How to get the best return on photos of your products to learn more about photography for the web.

Photo nomenclature

In order to facilitate the work of your designer and favor SEO, I suggest you name the digital files in a logical and concise way, for example: smartphone-samsung-galaxy-s10-black.jpg

Never leave the default name as it comes out of the camera (ex. Pic0024585.jpg)

Your designer does not know your content and Google does not like those names and ignores or penalizes them.



All images must be delivered in digital format (JPG or PNG) in good resolution and size.
Logos are preferred in vector format (AI, EPS, CDR or similar) or in its default in high resolution JPG or PNG.

4. Content optimization for SEO

As I mentioned before, SEO (Search Engine Optimization) consists of the conscious and strategic optimization of the textual contents of a website so that they can be recognized by search engines such as Google.
It is an additional service to web design but absolutely necessary and I recommend you not to do without it.

All content will be configured using keywords and textual definitions that favor the intelligent performance of searches.
For this reason, the designer is likely to adapt the wording of the texts to these requirements.



This does not imply the application of online marketing strategies or advertising campaigns through sponsored links on Google.

Read my post How to improve SEO on your website for information and tips on optimizing your website.

The following image shows an outline of how a content search engine like Google works.

5. Social Networks

It is important that your company or enterprise has in addition to the website, its profiles and channels in social networks, and that these have the same criteria of design, aesthetics and communication.
Having social networks multiplies the possibilities of visualization and presence of your website.
All the contents of your website can be shared directly on all social networks with a single click, allowing access to your pages from the same posts.

In the following image we can see how to share a page on Facebook from a website and the result obtained.
Note that the posting refers directly to the website, so that clicking on it redirects the user to the website of origin.

If your website includes videos, I advise you to previously upload them to your own YouTube or Vimeo channel and not to third-party channels, since they will favor user traffic to those channels and not yours.

I recommend that you hire a good «community manager» capable of creating their own and original content on your social networks, taking care of the aesthetics and maintaining the graphic coherence of all your publications, to favor your institutional presence.

6. Google My Business

If your website has customer service and a postal address, I advise you to have a Google My business profile, where you can define days and hours of attention and geolocation using Google Maps , which will provide you with new access channels to your website and will facilitate your SEO positioning.
You will also be able to integrate geolocation to your social networks and your followers will be able to add your location in your posts.

The use of maps helps a lot to locate your web oriented in geographical areas and they are very effective on mobile devices (phones and tablets)

7. Web content updates

Finally, I advise you to always keep the content updated, remove obsolete information, renew images and add new sections of content.
This will make your visitors feel attracted to your site, they will return periodically and your site will grow.

There is nothing more negative for users than returning to a website and always seeing the same thing. That speaks of stagnation, a tedious routine, a lack of creativity and motivation.
And not only will your users get bored and won't come back. Google will also lower your ranking and your SEO, since its "spiders" will stop indexing your site by not registering updates and it will not be considered relevant for the results of their searches.

Final conclusion

I hope you enjoyed this article and found it useful.
Now you know everything you need to have in order to start your website and how to approach a project with your webmaster

If you wanted to have your website and you consider that I am a suitable professional, do not hesitate to contact me and I will advise you with great pleasure.

In the Related Articles section below, you will find many articles with specific topics that complement the one you just read. Thank you!

>>> I WANT MY WEBSITE <<<

Adrián Pablo Conti

I am a Graphic and Web Designer graduated from the University of Buenos Aires (FADU-UBA)
Since 1993 I have run Web4, my own freelance graphic and web design creative studio, located in the City of Buenos Aires (Argentina)
Me I specialize in the development of visual identity, institutional communication, web sites and online stores, editorial design, catalogs, magazines and packaging design, among others.

All the images shown in this article are their own or were obtained from the web for illustrative purposes and belong to their respective authors.

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Requirements to have an online store

by Adrián Pablo Conti | Web Design, E-commerce

In this post I will show you all the prerequisites you need to have your online store.
I am also going to tell you what you have to request from your webmaster and what things you must provide to develop your virtual store.

Why have an online store

by Adrián Pablo Conti | Web Design, E-commerce

Seguramente te preguntaste por qué tener una tienda online si hasta ahora te ha ido bastante bien con tu local comercial, o quizás no tienes la suficiente información como para animarte y emprender tu propia tienda virtual.En este artículo te voy a mostrar los...

Todo lo que necesitas saber para tener tu tienda online

Everything you need to know to have your online store

by Adrián Pablo Conti | Web Design, E-commerce

Do you want to sell online? This post is aimed at those who want to enter their business in the virtual world and have some doubts about it. I decided to do it by collecting the queries that my clients normally ask me and noticing that there are too many ...

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← Requirements to have a website What Dropshipping is →

Requirements to have a website

by Adrián Pablo Conti | Web Design

In this article I will show you all the prerequisites you need to have your website.
You may not know how to start, who to hire, and you do not know the production costs, the formal aspects, etc.
Here you will know the language related to web design and the steps to follow in the development of your website.

If what you need is an online store, I suggest you also read my article Requirements to have an online store, where you will find more detailed information.

>>> I WANT MY WEBSITE <<<

Requirements to have a website

These are the fundamental elements that you have to have to start your business on the internet:

1. Define the site name

The first thing you should do is define what your website is going to be called.
It is important that "googlees" the name chosen to verify that it does not exist, both on the web and in social networks.
Although it is very common for names to be repeated, it is not recommended that there be two identical names.
This, in addition to bringing legal problems, can harm you by taking your visitor traffic to other similar sites that are not yours.

In this case, you can add additional words that have to do with the activity you carry out, the type of company formed, etc.
The name is directly associated with the domain , which I will explain to you in the next item.
Therefore, you should also think about it strategically to favor SEO (search engine optimization like Google)

Complementary aids

If your website represents an activity, type of product or service, it is advisable that the keyword that represents it is part of the name.
Also, if your site is Developed in WordPress, it allows you to add short secondary text as a description or slogan that complements the title.

Example: FVA Packaging. Printings for gastronomy.

In the previous example, the name is “FVA” , the activity is “Packaging” and the brief description is “Printed matter for gastronomy”
And so, in a few words, 3 very important elements for online search are resolved: the name, the activity and the description.

Optimize web positioning

This favors SEO since the search engine tracks keywords in the title of the pages, in the domain name, in the headlines of the articles on each page, in the texts and in the names of the images.
The more times these keywords are repeated, the higher their search engine performance.
In this way, whoever writes the name in the search engine, will also obtain results relevant to the activity and will filter it among several similar options.

In addition, the set of the name and the description is the one that is displayed in the following places:

Google search results.
Web browser title bar.
Favorite bookmarks, along with the site avatar.

Always consult your webmaster before choosing the name of your site, since it will surely know how to guide you and prevent you from making common mistakes.

This is how the name is displayed in Google search results

The name of the site is displayed in the title bar of the web browser

This displays the name in Favorite bookmarks, along with the site's avatar.

Unification of criteria

If you want to achieve a better presence of your brand on the web, I advise you to unify the name criteria, and use the same name both for your website and for your social networks.
This will make it much easier for users to locate you quickly and avoid confusion with users with similar names.

Just as the name should be unified, the design criteria and general aesthetics of your site and social networks should also be unified, helping to position your brand and strengthen your visual identity on the web.

2. Web Domain

The domain is your web address, something like your postal address.
It is what we all know as www.yourcompany.com.ar, and it is the type in browsers to access a website.
This domain is unique and unrepeatable. There cannot be two identical domains, although they are similar.
Generally, your domain will be the same or similar to the name of your website, so you should check the availability of your domain name provider (Who is).

In the example in the following image we are looking for the availability of the domain idiliocrepuscular.com.ar

A legal issue

The fact that a domain name is available for acquisition does not mean that you also have ownership of the brand or the name of the site.
They are very different things, and if you want to register your name as a brand, you should do it first in the corresponding entity, and then register the domain, to avoid third-party property claims.
It is likely that there is already a trademark with your name or similar and that it does not yet have its website.

Always consult your webmaster before registering a domain, as they will surely know how to guide you and prevent you from making common mistakes.

Locate on the map

The national domains (.com.ar) refer to Argentina, they are acquired through NIC.AR and you must previously be registered in AFIP to qualify and be the owner of a domain.
They have a valid for one year and are renewed at each expiration.
The lack of domain renewal will make your site go down and remain offline, with all the consequences that this may bring you. Therefore, I recommend that you schedule the expiration dates.

Being the owner of a domain certifies that you are a real natural or legal person, with a verifiable postal address and that you are authorized to carry out safe commercial activities protected by the legal regulations of your country.
In this way, profiles and companies are avoided "Ghosts" that abound in social networks, where users can be scammed without the possibility of claiming anything.

An international domain (.com) does not refer to any country and is acquired through companies or websites that sell domains.
You do not need to register in AFIP and they are widely used by multinational companies .

Ownership and possession

The owner of the domain must always be the client.
Never accept that someone acquires your domain in their name, since in the future you could have legal problems of ownership or commercial use.
You can ask your webmaster to advise and guide you in the acquisition and renewal of domains.

3. Graphic and Web Designer

Once you have decided to have a website, the first thing you have to do is to hire a good graphic and web designer, who is capable of developing a customized virtual business, with efficiency and responsibility.
I advise you to be your designer web is also your webmaster, since you will have a global vision of the development of your website and its correct operation.
The designer must be able to advise you at each stage of web development, content presentation, choice of images and structure of the site to do it correctly.
Never dispense with the work and professional look of a good web designer.

Very tempting offers and the myth of self-management

There are dozens of online platforms (free and paid) that allow you to build and manage a website yourself, with little knowledge and at a very low cost.
They are really very easy to use through pre-designed templates where generic elements are replaced for your own content, as if it were a puzzle.
What these platforms do not tell you is that you need to have knowledge of web content, digital image editing, web positioning, etc.
You also do not have a personalized and human support to resolve your queries and concerns.

Surely you have already tried and carried it out and you will feel very happy about it ... at first ...
Things do not usually work very well in "automatic pilot" mode, at least for a long time, much less when you involve your customers in your online business.
Making an analogy with everyday life, a site with these characteristics would be like a prefabricated house .
On the outside it seems a house, but the living experience is very different from one designed by an architect and built with materials that will last over time.

The professional glance of the graphic designer

A website is much more than what is seen online.
A good site must be functional and effective, compatible with mobile devices, social networks and must answer all the technical questions of the Internet.
The contents must be strategic and original, the images must be optimized for quick download.
The texts must be relevant to be found in search engines, the internal organization of the site must be pleasant and dynamic, etc.
In addition, there are many elements Internal that are not visible, but are essential for the proper functioning and security of the online site, and that only a professional and experienced designer knows.

A good designer must have a perfect knowledge of graphic design, web design, WordPress, Photoshop, HTML5 and CCS3 programming, databases, hosting servers, web security protocols and, above all, must know how the site works online from the user experience and know in advance what the user expects from your website.
These are vitally important factors that make your site effective and avoid complications that surely you will not know how to solve and lead you to the failure or abandonment of your online venture.

4. Webhosting

Webhosting is an outsourced service.
It is a virtual space that is contracted on a server to host (host) a website and it is who allows this site to be active.
It is generally paid in advance and periodically (annually, semester, monthly , etc.) depending on the company.
The web hosting provider also provides you with various tools related to your domain: create custom email boxes (eg info@yourcompany.com.ar) , create sub domains, databases, obtain statistics on your website traffic, technical service, etc.

Magic solutions

NEVER choose a free web hosting service if you want to have a professional, reputable and secure website.
These sites offer you very large spaces (in megabytes) where you can upload whatever you want without paying anything.
In exchange for That, they bombard you with advertising banners, which in addition to being very annoying and unprofessional, take you to unknown sites, unsafe and vulnerable to viruses.
In addition, they will obtain private information both from you and from your followers that favor spam, hacker attack, identity theft and many other computer crimes.
All this is considered a terrible Internet practice and Google will block your site from their search engines.

Going back to the prefab analogy, web hosting represents the terrain where you will build your house, and you wouldn't want to do it on a swamp or unstable ground.

Other tempting options

Many telephone companies, TV or Internet providers offer an "additional" web hosting service.
In my professional experience I have had clients who opted for this, but they have never been effective, since it is not a "dedicated" service but "additional" to the company that offers it.
The problem arises at the time of technical inquiries due to malfunctioning of the site, server crashes, etc.
These are not answered as soon as possible by qualified personnel, and the client does not understand what they are talking about since they do not understand the terminology.
In addition, these companies only offer the web hosting service and not the webmaster service, and the client does not know that, and when it comes to adding costs, it is much more expensive than hiring a professional dedicated web hosting service.

Always prioritize quality

It is very important to hire a "dedicated" webhosting service that is of very good quality, compatible with WordPress, and that provides SSL (https) security protocols that will allow you to carry out commercial transactions safely through your website.
Secure sites that comply with these standards are identified with a padlock icon and the “https” protocol in the web browser.
You can always trust them sites that meet these characteristics.

The following image shows what the servers of the web hosting providers look like.

Detalle de pagina de compra de productos en tienda

Unify maintenance tasks

I suggest that your webmaster is also the one who provides you the webhosting service, since he will surely have experience working with such a company and there is a communion of teamwork between the two endorsed by years of experience.

5. Webmaster

A webmaster is a graphic and web designer who designs your site or your store, manages the contents, updates the templates and plugins so that your site is always safe and solves technical problems that may arise.

Never think that your designer is a multi-tasking kiosk that solves everything, and although we have global knowledge on many topics, we are not competent in all areas. In design there are also specific tasks for each need.
In design there are also specific tasks for each need.
Seguramente no le pedirías a tu médico cardiólogo que te recete gafas para ver mejor. ¿Verdad?

Do not confuse Webmaster and Community Manager, since they are two totally different tasks.
The first handles the design of your site and all the administrative and technical issues, while the second creates content for your social networks and serves your followers.

Once you have met all the requirements, your designer is ready to start working on the design of your website.

I also advise you to read my article How to start designing a website? to know all the stages of design and what information you have to provide to your webmaster to design your site.

Final conclusion

I hope you enjoyed this article and that it was useful to you.
Starting a project on the Internet for the first time implies having a basic knowledge of the web design language and multiple technical and functional aspects.

If you wanted to have your website and you consider that I am a suitable professional, do not hesitate to contact me and I will advise you with great pleasure.

In the Related Articles section below, you will find many articles with specific topics that complement the one you just read. Thank you!

>>> I WANT MY WEBSITE <<<

Adrián Pablo Conti

All the images shown in this article are their own or were obtained from the web for illustrative purposes and belong to their respective authors.

Let Share:

Requirements to have an online store

by Adrián Pablo Conti | Web Design, E-commerce

Why have an online store

by Adrián Pablo Conti | Web Design, E-commerce

Everything you need to know to have your online store

by Adrián Pablo Conti | Web Design, E-commerce

Entradas siguientes »

← What a responsive logo is How to start a website design →

How to get the best profitability from your product photos

by Adrián Pablo Conti | Web Design, E-commerce

Do you know how to get the best return on the photos of your products in your online store?
In this article I will tell you some aspects that you should take into account about the images and also about the experience of selling online and how to approach your business in the Web.

If you are thinking of having your virtual store, or you already have one and want to improve its performance through an aesthetic and professional interface, I suggest you pay special attention to the quality of the images of your products. Own manufacture, since if you resell third-party products, your provider will surely give you the images to publish in your store, and you would not have to deal with that.

The client is the one who chooses you

If you are a wholesale manufacturer and you sell your products to third parties, and they want to publish them in their own stores or social networks, the images that you provide must be of very good quality. to buy, since they themselves will have to re-photograph your products to publish them on their platforms, and thus maintain the quality with which they are shown to the public, and that means double work and more unnecessary investment.
You must think that there are other providers that offer them ready-to-use images and therefore, they will choose them.
That is why having good images helps a lot to make your website profitable, generating better income, but it also speaks of having respect for your business and towards your customers.

That's what the internet and networks are all about, connecting and expanding, and you will never know where your images end, but wherever they end it is sure that they will continue to talk about you and your business, so make sure they are good.

Good images to improve profitability

The photos of your online store fulfill the same role as the window and the windows of your commercial premises: Attract customers!
If there is nothing attractive in your store, customers will look for another site that attracts the most attention .

Never forget that your website, your store and your images speak of you and your business, when you are not there to do it in person.

A popular phrase is worth here: «How they see you, they treat you. If they see you badly they mistreat you and if they see you good they hire you »
The image is a fundamental and predetermining factor to obtain success in the world of electronic commerce.
Photography is an art, and art is a work done by an artist, everything else will be attempts full of good intentions and a desire to save money, but without good results.
Always look for the gaze of an artist to face your projects, they know how to see what others cannot.

Monetize your online store

The main function of an online store is to allow you to sell your products automatically, but above all, to generate economic income, and therefore it must be profitable.
All the elements of your store should be oriented to that: to sell, to make money and to get new customers.

Your online store may have a very good design, but the photos represent more than 80% of the success so that a user is interested in knowing more about the product you offer.
A good image will lead you to click and see more details, and finally make the decision to buy.

Here are phrases such as "The first impression that counts", "Everything enters through the eyes", "A picture is worth a thousand words" and "The monkey even if it is dressed in silk, will be always a monkey! ”

If the image is of poor quality, the customer will not be interested in it no matter how excellent the product is, and will surely find the same product shown in a better way in the competition and will feel more comfortable and reliable to buy it.

Lack or abundance?

Do not consider design and photography costs as expendable expenses, but as an investment, since they contribute to the solid and professional construction of your online business, and you will see it monetized in successful sales in the short or medium term future.
Do not imagine your online business from "lack", but from "ABUNDANCE".
People do not choose the poor, the mediocre, the lukewarm, or the losers.
So don't think that this is not a good time to invest, that you are not selling or billing, that the budget is not enough, that the economic crisis, that people do not buy ...
People buy, only that they do not buy from you but from your competition, who long ago decided to expand and invest in growth

Therefore, think better of investing to be able to get out of where you are stagnant, to sell more and better, to reach more people, and that investment will take you out of your current state of lack.
That is what the Law is about of Universal Attraction: what you ask for you get, on the other hand, if you decide to settle in the constant complaint and the lack, you will get only that ...

Play and learn to sell online

I propose you to play subjectivity.

Throughout this article I am going to show you examples with real photos obtained from online stores of the sellers themselves on the web, so that you can evaluate and sharpen your perception and subjectivity.
I propose you to play as a buyer and choose what products you would buy and which ones you would not, and above all, how do you imagine the seller of those products: their reliability, their commercial premises, their appearance, their character ...
It's just an imaginary game and nothing more than that, take it as such .

Do not stop at the quality of the products, but observe the lighting of the images, the composition, the frames, the cutouts, the environment, the setting, the background ... in short, see what each photo says or suggests.
What is your first impression? What sensations do they produce?

Different looks, different results

The following images show very similar products from the same commercial category, and from the same country (Argentina) but from different vendors, and therefore are competitors among themselves.
All are shown as they were downloaded from the respective websites and networks salespeople's social media.
They have not been digitally retouched or corrected, therefore, this is the way they have decided to face the challenge of selling their products online.

Now that you have observed them, I invite you to reflect ...
Just as you have been able to imagine these sellers without knowing them, your buyers will imagine you, just by looking at the photos of your products, since you will not be there physically to convince them about something else.
They don't know you, they never spoke to you, they don't know about your experience in the market or the quality of your products.
They can only see your one letter of introduction: your online store and your photos.
From this, they decide if they are interested or not.

Believe or not believe

Never forget that your store must be aesthetically pleasing and be credible and professional.
In this case "homemade and amateur does not work", and it can generate disinterest or mistrust in the potential buyer
Behind a product for sale there must be a company or person who supports it, and who responds efficiently and responsibly.
This is where improvised appearances fail, and much more if there are other similar stores on the web, whose owners They decided to approach their business with professionalism, and make quality their main virtue.

A purchase is not finalized when you click the BUY button. A purchase ends when the customer received the product, tested it and was satisfied.
If this happens, he will surely buy from you again, he will save your store in his Favorites and you will have won a new customer who will recommend you to others.
If this it does not happen ... it is your responsibility and you should rethink your business strategy.

Read my article Everything you need to know to have your online store (Section 2- Aesthetics) for more information

Awaking the interest

You must think that customers do not have the possibility to physically see your products, touch, feel, smell, or perceive the textures, sizes, shapes and weight.
They cannot even try it on their body, nor do they have you to that you convince or advise them before buying. They only have one photo on their screen.
This is where a good image made with professional judgment and vision, opens the channel of interest between the buyer and your store.
Surely the first thing that the customer sees in a search engine like Google an image of the product that he needs to buy, and that image will only take him to the web that contains it if it manages to arouse his interest.
In addition, that image will be seen in a list among many others similar, where excellent photos coexist with terrible photos, and you will surely choose the most attractive one.

Buying online

Immediacy is a determining factor in the success of online purchases.
A product must be displayed in the best possible way, both from the image and from the textual descriptions, so that the customer does not need to ask additional questions about it .
The simple fact that a buyer asks you a question before buying represents a waiting time for your answer, and the possibility of a cooling down in their desire to acquire your product, or that they simply look elsewhere while waiting your answer.
Therefore, you have to minimize the situations that generate doubts or cross-questions, through good descriptive texts and excellent photographs.
You must understand that you are not the only one who sells your types of products, and your competitors have the same desire to sell as you.

I want it right now!

Immediacy is a determining factor in the success of online purchases.
A product must be shown in the best possible way, both from the image and from the textual descriptions, so that the customer does not need to ask you additional questions about it.
The simple fact that a buyer asks you a question before buying represents a waiting time for your answer, and the possibility of a cooling down in their desire to buy your product, or that they simply look elsewhere while waiting for your answer.
Therefore, situations that generate doubts or cross-questions must be minimized, through good descriptive texts and excellent photographs.
Debes entender que no eres el único que vende tus tipos de productos, y tus competidores tienen las mismas ganas de vender que ti.

Seduce, tempt and persuade

An image must convey the desire to own the product it represents, and that desire implies a choice, a motivation to disburse money, of which not many are willing to give.
That is why the sensations we transmit through the images of our products are very important to seduce the buyer and awaken the interest to buy.

Observe those who know

A good example is photos of food business canopies or those that illustrate restaurant menus.
What do those photos look like? What sensations do they produce in you? Maybe hungry?
Surely if you buy it, your dish will not be as attractive as the photos, but you have already bought it, you will be convinced that it is delicious and you will be satisfied that you have paid for it, and the owner of the restaurant very happy that you have chosen it.

Feel, be and act like a professional

Even if you are not a qualified professional, you should behave as such, so that whoever is interested in what you sell is willing to pay you without knowing you, and to feel safe and supported when doing so.

In the world of electronic commerce, things are not how you want them to be, but how the customer expects them to be.

Maybe you have images that you think are good and efficient, but you see that time passes and no one or very few people are interested in your products. What is failing?
Your professional view of your own business is surely failing.
It does not matter how many years of experience you have selling in the field and the knowledge you have about your activity.

The experience of selling online

It is important that you understand that selling online is a totally different experience than selling in a commercial place, where people enter, choose, point, touch, ask, talk and finally buy.

You can have many years of commercial experience with your business and yet realize that you are not doing well in the virtual world, and that can discourage you.
You just have to understand that they are two very different things, and try to adapt to both sales methods.
If you are a good seller and take care of the details of your products in your shop, you should also do it in your online store.

Always prioritize quality

I advise you to invest time and money in creating images and / or videos conscientiously and with criteria, where you can show your products in the best possible way.
Always go to a trained graphic designer or a professional product photographer, who will surely they will have a much more competent look to understand your requirements, and carry them out in the best way.
Always remember that the fact that you have a good digital camera with many megapixels does not make you a photographer, and that taking an advertising photo to sell a product or service goes way beyond focusing and pressing the shutter.

Whats up?

A friend who helps you with “cool” photos is not a photographer, a friend who takes beautiful photos on his trips is not a photographer, a friend who publishes thousands of photos on his networks is not a photographer either, a friend who decides not charging you is not a photographer either.
And believe it or not, a professional photographer who works on social events such as parties and baptisms is not a product photographer either.
Always hire a product photographer.

The images above show the same product photographed by a professional and an amateur. Both photos were obtained from online stores. Which one would you buy?

Photographing products to sell involves other factors such as lighting, framing, background, environment, detail.
But above all, it implies having the criteria and the professional look, the knowledge of the target to whom it is directed, and the way to open the channel of attention and interest of potential buyers.
That is why I advise you to consult a professional and do not skimp on costs, since if the images are of poor quality, everything else will be on the way to failure.

DIY: Do it yourself!

If your budget is not enough to hire a professional and you dare to take the photos yourself, arm yourself with a good camera, a lot of time and patience. Trial and error are the best teachers.
I recommend that you do some courses in Product Photography and Photoshop, which will surely open up the panorama for you and you can make the most of your camera.
There are many very good and free tutorials on the web that will be very useful to you.
Do not abuse mobile apps, since most of them are designed for social photography and not for products, and they automate tasks that should not be automatic but specific for each image.

Some technical tips

If you decide to do without a good photographer and venture to do the work yourself, here are some suggestions.

The camera

Reflex cameras are the best for photographing products, since they have multiple focal lengths and allow working depth of field and focus with excellent results, but they are very expensive and you have to know how to use them.

If you cannot access a SLR camera, use a good pocket camera or your cell phone camera, although you will obtain lower quality photographs, but if you treat them with criteria you can obtain very good results at a very low cost.
Avoid using the macro function of the camera, unless you need to show a very small and complex detail.
The same advice is valid for zooming, especially if you use the cell phone camera, since they lose definition.
In all cases, I advise you to use a tripod to hold the camera and always keep the same distance from the objects to be photographed.

The enviroment

Whether you sell cars or homemade crafts, you should display them with an advertising marketing concept.
Never display a photographed product on the floor or kitchen counter, and be very careful what you see in the background.

I challenge you to find what items are left over in the following images.
Las imagenes de la izquierda fueron proporcionadas por el cliente, mientras que las de la derecha son la soluciones propuestas por un fotógrafo profesional.

Backgrounds are quality determinants

The background can be removed or changed only if the product image is good and if you have knowledge of Photoshop or any other digital image editing program or application.
Do not ask Photoshop for miracles, because if the image is bad You can't do too much to achieve good results.

The same product with a different background creates very different climates.

If you are selling furniture or large items, try to make sure the setting and lighting are appropriate.

Choose the right environment

If you cannot access a showroom with a good setting, try to take the photo with soft and even lighting, edit the image with Photoshop and remove the background.
The important thing is to create a good composition and that the product looks good .

Never choose environments that do not correspond to the context of the product you are selling.
If they are interior products, they must be photographed indoors, and vice versa.

The settings must be clean and tidy, removing any object that is not related to the product.
Never photograph products in full sunlight as they generate very overexposed lights and very harsh shadows.

Attention to detail

If you photograph metallic, mirrored or highly polished and shiny objects, take good care of what is reflected on the surface.
Many times the photographer himself, or objects in the environment that have nothing to do with the product, are reflected without realizing it.

The lighting

Try to photograph with even light that casts soft shadows on the background.
Hard shadows are not aesthetic and often become part of the subject.
If you shoot outdoors, avoid direct sunlight or filtered through the trees.
Partly cloudy days are best for outdoor shots.

Avoid using direct flash on objects, as they can produce unnecessary glare and harsh shadows.
If you are going to photograph small objects I advise you to buy a lightbox (or light box).
It will solve many aspects of lighting and environment, with a low cost.

Controls aperture and white balance, avoiding overexposure, which gives the appearance of a "burned-out photo," or underexposure that becomes too dark.

Editing images

Jamás uses una foto en la web tal cual la obtienes de la cámara.
Hay un montón de información que no es necesaria, y ni el formato, ni el tamaño, ni el encuadre serán los adecuados.
Many times the images take on color tones from the environment that must be neutralized, and reflections that must be corrected.
Here you will need knowledge of Photoshop to correct lights, tones, framing, cuts and graphic resolution.

Image cropping and resolution

I suggest you use square photos (Instagram type) to give general harmony to the store.
If you alternate vertical and landscape photos, the grid becomes disorganized and the general design of the store loses aesthetics.
If you have photos of vertical disposition, perhaps you can extend the background towards the sides until obtaining a square proportion.
Always seek harmony and coherence with all photos, that gives the store "personality" and visual quality.
Never use a resolution greater than 72 dpi since the screens do not read higher resolutions and the size of the file and therefore the download time on the web.

Final conclusion

As you will see, taking product photographs is not as simple as it seems, and the results are in sight.
Starting an online business is not simple either, believing that it is the same as the traditional business in a commercial premises.

Espero que este artículo te haya gustado y servido para aclarar tus dudas acerca de cómo fotografiar los productos para tu tienda online y como encarar tu negocio para mejorar su rentabilidad.

If you consider that I am a qualified professional to carry out your projects, do not hesitate to contact me.

In the Related Articles section below, you will find many articles with specific topics that complement the one you just read. Thank you!

Adrián Pablo Conti

All images shown in this article were obtained from the web for illustrative purposes and belong to their respective authors.

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How to improve SEO on your website

by Adrián Pablo Conti | Web Design, E-commerce

In this article I will give you some suggestions on how to improve SEO on your website.
I am going to show you how search engines like Google work so that you understand why it is so important that your content meets the basic SEO requirements.

Although SEO implies a very meticulous work and must be carried out by experts, the idea of this article is only to give you some basic concepts so that you can have an acceptable performance for your website or your online store.
The concepts shown here are based on the use of the WordPrefect plugin Yoast SEO in its free version.

What is SEO?

SEO is the acronym for Search Engine Optimization and consists of a series of "textual" requirements that search engines like Google requires that your content be indexed and found on the web.
These requirements help improve your search engine positioning and the more accurate they are, the greater your chances of appearing in the results.

SEO is an “additional” process to web design, through which aspects of the content of a page are modified, to improve its visibility in search engine results.
Therefore, it is very important that you approach SEO-oriented work from the beginning and take it as a general rule for all your startups on the web.
It is very counterproductive to do it after the publication of the site, in addition to representing a double job and a double budget.

In recent years, SEO has been one of the most valuable practices in web marketing, due to the contributions it generates to the traffic of a web page.
This contribution, depending on the intention of the page, can translate into more sales , more opportunities, more publicity, greater dissemination of content, etc.
If you intend to get advertising advertisers for your website, you must make sure you do a good SEO and that your website is very well ranked and gets many visits.
Otherwise no one is going to invest money in a little visited website.

So you should never do without SEO!

How do search engines work?

Whether you have a corporate website or an online store, you have to understand that each page represents a fundamental element to improve SEO.
Search engines have two main functions: searching the web and building indexes.
With this you They provide answers through a relevance calculation and thus show you optimal results.

A search engine consists of four basic parts:

A user interface to make search requests (for example, the Google website)
A robot or spider that searches for information on the Internet
An algorithm that connects user requests to the database.
A database where all content has been indexed

The heart of any search engine is undoubtedly the algorithm that directs the robot or spider and then categorizes the information that will be displayed after user requests.

The "spideries"

Google sends some tracking robots or spiders, which we call “spiderlings”, which periodically analyze your website looking for variations in the content.
These variations add value to your positioning, since if the robots pass continuously for your website and do not register new content, Google will consider it as not very relevant and your positioning will not be good.

I advise you to periodically update the contents of your website by adding new sections and new products if you have an online store.
Having a news blog with topics related to your activity is highly valued by Google as it contributes Relevant content and favors the traffic of your website.
But I advise you that the content is your own and not copied from other sites, since it can be considered duplicate content and can be penalized.
Therefore, you should be concerned that the information on your website is relevant to improve your positioning and make it easier for your customers to find you.

Establishing communication priorities

Search engines first read the URL of the page (www.yourcompany.com), then the title of each page, then the subtitles of the content and finally the texts and images of your pages.
All these elements must be strategically and with logical criteria in view of improving SEO.

Each article on your website or online store constitutes a new independent page and you should make the most of it.
Each page allows you to create a "target keyword phrase" that defines the content of the page.
This phrase should contain no more than 5 words, the keywords for which a user would search for you on the web, and should be as specific as possible, avoiding generic phrases that would yield many results.

If you have an online store, they must also appear in the title of the product, since as I said before, it is the first thing that search engines read.
These keywords must also appear in the descriptive text of the products and in the metadata of the images.

Do we see an example?

I am going to graph it with a concrete example of a product in an online store, but it is valid for any type of website.
The product is a Nothland brand men's jacket.

An objective keyword phrase that describes the product could be “gray hooded jacket” , but that description would return hundreds of search results.
So we need a more narrow phrase. How about we try something more specific?
“northland men's ski jacket with hood”

Here we are giving 5 basic concepts that could be of interest to the customer who is looking for a specific product:
First we define the product (jacket), then the user (man , women, children), then the specific use or material (ski , sports, dress, raincoat), then we clarify that it has a hood, and finally the brand (Northland)
Those 5 words are filtering us and narrowing down a lot of results that we are not interested in and that favor our products to show up in better positions.
The product title (and the page) should contain this key phrase, preferably at the beginning.
The title can be longer: Northland men's ski jacket with hood, Tibor waterproof model with zippers, but we make sure it contains the key phrase.

The key phrase, or any of its words, must also be repeated in the descriptive texts and will favor web positioning.

SEO in images

Although the meta description does not influence the web positioning, it allows highlighting the search keywords, improving the CCR (number of times a keyword appears).

As I said in my previous article Requirements to have an online store , it is very important how the JPG image files are named, they must be descriptive and contain the key phrase to improve their indexing.

So I repeat, never leave the default name as it comes from the camera (eg pic0024585.jpg )

Optimizing image attributes

The images of your website are saved in the WordPress Media Library that allows you to configure their attributes.

Completing these fields creates HTML tags that favor SEO.

Image title: Normally it takes it by default from the name of the image file, and that is why before I told you not to neglect this file title.
It is advisable to create the files from image with the final SEO-oriented titles containing the keywords that we want to position.
Anyway, it can be optimized in the WordPress library image editor

Alternative text: It is very important for SEO and is necessary for people with visual disabilities (the browser plays an audio with the text). It must be descriptive of the image and try to include the keywords, but without abusing, they should not be in ALL the images on the same page.

The Legend and Description fields are additional information that is not superfluous to implement. Although they do not generate positioning, all the added value information is always valuable.

Final conclusion

We all know that Google is the one who imposes the rules of the game on the Internet, and that the success of our website or online store depends on being found in their search engines, and being chosen among our competitors.
If you want to be part of the game, you must understand and accept the regulations and requirements that your website must have.
Otherwise you will be left out, no matter how attractive your website is or how good the products you are trying to sell online are.

I hope you enjoyed this article and that it was useful to you.

If you wanted to have your own website and you consider that I am a suitable professional, do not hesitate to contact me and I will gladly advise you.

In the Related Articles section below, you will find many articles with specific topics that complement the one you just read. Thank you!

>>> QUIERO MI WEBSITE<<<

Adrián Pablo Conti

All the images shown in this article are their own or were obtained from the web for illustrative purposes and belong to their respective authors.

Websites consulted:

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Requirements to have an online store

by Adrián Pablo Conti | Web Design, E-commerce

The purpose of this article is to give you a rough idea about what you will have to face if you decide to self-manage your store, showing you what the product configuration screens look like, what data you must enter and how it is reflected in the general view of the store.
You will see that it is quite simple and the graphical interface is very friendly, similar to the ones you could find in places like Mercado Libre or Ebay.

Let's start

The first thing you need to enter the world of virtual sales is to become aware that you will be the owner of a business, even if it does not exist physically.
That makes you an entrepreneur and you must assume yourself as such, and understand that your website It has to generate monetary income that improves your subsistence and your quality of life.

It is useless if you have a beautiful virtual store, with hundreds of products if behind it there is no human factor that supports it.
A virtual store can greatly simplify the management of selling online, both for you and your customers.
It provides you with all the necessary security factors to automatically carry out all commercial transactions. But you have to work conscientiously and with criteria, and not leave anything to chance.

>>> QUIERO MI TIENDA ONLINE<<<

Requirements to have an online store

These are the fundamental elements that you have to have to start your business on the internet:

1. Graphic and Web Designer

Once you have made the decision and commitment to be an entrepreneur, the first thing you have to do is hire a good graphic and web designer, who will advise you and be able to develop a virtual business tailored to your needs, with efficiency and responsibility. .
Look for a designer who has proven experience in virtual store design.
Not all web designers know how to develop online stores.

Although a store is a type of website, its design and operation is quite different and requires special knowledge.
I advise you that your web designer is also your webmaster, since he will have a global vision of the development of the store and its correct operation.

Services to hire

To have an online store, or any other type of website, you need to acquire a national or international web domain, and a webhosting service.
You can purchase this on your own or through your webmaster, who will surely offer it to you as a additional service so that you ignore all the commercial and technical questions that you probably do not know.

2. Web Domain

The domain is your web address, something like your home address, and which we all know as "www.yourcompany.com.ar", and it is the one that is written in browsers to access a website
This domain is unique and unrepeatable. There cannot be two equal domains, although they can be similar.

National and international domains

National domains (.com.ar) refer to Argentina, they are acquired through NIC.AR and previously you must be registered in AFIP to qualify and be the owner of a domain.
They are valid for one year and are renewed at each expiration date.
The lack of domain renewal will cause your site to crash and remain offline, with all the consequences that this may bring you.
Therefore, I recommend that you schedule the due dates.

International domains (.com) do not refer to any country and are acquired through companies or domain sales websites. You do not need to register in AFIP.
They are widely used by multinational companies.

3. Webhosting

Webhosting is an outsourced service.
It is a virtual space that is hired on a server to host (host) a website and it is who allows this site to be active.

It is generally paid in advance and periodically (yearly, semi-annually, monthly, etc.) depending on the company.

The web hosting provider in addition to giving you the space on the server, provides you with several tools related to your domain: create email boxes with your domain (eg info@tuempresa.com.ar ), create sub domains, databases, obtain statistics on the traffic of your website, technical service, etc.

It is very important that the web hosting service is of very good quality and compatible with WordPress.
It must provide you with the SSL (https) security protocols that will allow you to carry out commercial transactions safely through your virtual store.

I suggest that your webmaster be the one who provides you with the web hosting service since he will surely have experience working with such a company and there is a communion of teamwork between the two endorsed by years of experience.
If you do not have experience in web hosting, no assume that responsibility, since there is a lot of terminology that you do not know and that you will need when making any technical or administrative consultation.

4. Webmaster

A webmaster is a graphic and web designer who designs your site or your store, manages the contents, updates the templates and plugins so that your website is always safe.
It also solves technical problems that may arise.

Never think of your designer as an all-in-one polirubro maxikiosk.
While we have global knowledge on many topics, we are not competent in all areas.
In design there are also specific tasks for each need.

Surely you would not ask your cardiologist to prescribe glasses to see better. True?

Do not confuse Webmaster with Comunity Manager, since they are two completely different tasks.
The first one handles the design of your site and the whole administrative and technical issue, while the second one creates content for your social networks and cares for your followers.

Once you have hired the first 4 requirements, your designer is ready to start working on the design of your virtual store.

5. Basic store setup

The online store is configured only once and you will have to provide the following personal and administrative data:

Determine the postal address of the store, city, postal code, telephone numbers and opening hours, geolocation, etc.
Choose which areas and countries you want to sell to.
Define shipping areas: Each area has a different cost and taxes.
Indicate the taxes you are going to add.
Activate discount coupons. (optional)
Define currency of payment.
Allow public reviews and ratings on products.
Add payment gateways.

6. Products to sell

Here begins "your work" providing all the information of the products for your store.
So create a document in Word or an Excel template and start collecting the information.
Before you start, I advise you to describe your products with a view to applying SEO. (search engine optimization like Google)
I invite you to read my post How to improve SEO in your online store for more information.

I suggest that you classify your products in headings or categories. Each product can belong to 1 or more categories and it will appear in all of them.

Product Configuration

Each product in the store allows you to enter the following data:

Main title: It is the brief descriptive title of the product that appears in the general grid of the store followed by the price. This will be the title of the product page and the fundamental factor for your client to find it. This title is also essential to promote SEO
Price: It is the sale price and, if you want, also add a reduced price. In this case, the sale price is crossed out, the reduced price next to it and an indicator that says SALE. Temporary salescan be created (for example: from July 15 to 25).
Short description: It is a small text that complements the title and appears immediately below the price when entering the product (you can indicate brand, color, size, etc.)
Long description: It is what appears below as technical or complementary data. It can include additional photos and videos, technical data, measurements, ways of use, advertising messages, user manuals, frequently asked questions and everything you need to explain about the product.
Code or article reference (SKU): Each product has a code and can contain letters and numbers which we call SKU. This is the reference code that will appear in the inventories and in the order notes. You can just put the article number if you wish.

A friendly and self-manageable graphical interface

The following image shows the editing panel for each product in the store, where you can see the fields that you will have to complete.

The data you entered in the previous panel will be reflected in the general list of the store. (Photo 1)
By clicking on the image you access the individual page of each product where the complete descriptions are displayed. (Photo 2)

7. Product photographs

The images are essential to convince the customer to decide to buy your products.
The quality of the photos represent more than 80% of the success of your online store.

The images have the fundamental role of capturing the customer's attention and therefore they must be of excellent quality, and they must show the product from very well cared for strategic angles.
Each product must have at least one main photo and can have a gallery of additional photos.
You can also include videos, previously uploaded to your YouTube or Vimeo channel.

I advise you to read my article How to get the best return on your product photos for more information.

Photo nomenclature

In order to facilitate the work of your designer and favor SEO (Google Search Optimization), I suggest you name the digital files as follows:

Product code (SKU) + description + (brand) + (color, shape or size) + (order number in case the same item has multiple pics)

BRA401-leather-bracelet-3in1-man-bracelets-rock-black-1.jpg

Never leave the name by default as you get it from the camera (eg pic0024585.jpg ) Your designer does not know your stock and Google does not like those names and ignores or penalizes them.

You can read my article How to improve SEO on your website for more information.

Final conclusion

I hope you enjoyed this article and that it was useful to you.
The advantages offered by e-commerce are so many, that there are definitely no reasons not to try to position yourself on the web.
What are you waiting for to have your virtual store?

If you wanted to have your virtual store and you consider that I am a suitable professional, do not hesitate to contact me, I will gladly advise you.

In the Related Articles section below, you will find many articles with specific topics that complement the one you just read. Thank you!

>>> I WANT MY ONLINE STORE <<<

Adrián Pablo Conti

All the images shown in this article are their own or were obtained from the web for illustrative purposes and belong to their respective authors.

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Requirements to have an online store

by Adrián Pablo Conti | Web Design, E-commerce

Why have an online store

by Adrián Pablo Conti | Web Design, E-commerce

Everything you need to know to have your online store

by Adrián Pablo Conti | Web Design, E-commerce

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← Why have an online store How to improve SEO on your website →

Why have an online store

by Adrián Pablo Conti | Web Design, E-commerce

Surely you wondered why have an online store if so far you have done quite well with your business premises, or perhaps you do not have enough information to encourage you and start your own virtual store.
In this post I will show you the benefits of integrating your business or activity into the world of electronic commerce.

>>> I WANT MY ONLINE STORE <<<

Internetizing

Internet is now available to everyone and more than half of the world's inhabitants are connected to the Internet, either through a computer, tablet or smartphone.
The truth is that consumers search the web for information about what they want to buy BEFORE than anywhere else.
The percentage of people who directly choose to buy from a virtual store, and this can open many doors to your business that you could not access otherwise.

For this reason, and because it is also an economic resource to increase business, there is no reason to waste the opportunity to sell any product, activity or service through this wonderful medium.

Immediacy, comfort and security. Those are the keys

Nowadays, people no longer often go to stores to buy a product.
All these searches are carried out through the Internet, so that when the customer arrives at the store, he already has a more specific idea of what he wants to buy.
But if you can buy that without leaving your home, at any time and from anywhere, it is much better.

As a seller, making the decision to enter electronic commerce is to assume that there are other ways of buying and selling, and that one does not disable the others but rather they complement each other.
An online store offers you everything that you need. business needs to carry out electronic commerce operations, with the immediacy and security that both you and your customers need.

The pros and cons of having your own online store

We all know several very popular websites that are leaders in online sales and are in fact very effective and reliable.
Many of us have had the experience of buying or selling through these sites with very good results, but sometimes also very bad.

What are the advantages and disadvantages of having your own store, or selling through those sites?

The main advantage of having your own store is that you are the owner and no one else interferes.
You decide what to publish and how to do it, you set the price and conditions, you manage the orders and delivery times, just as you would in a traditional commercial premises.
Nobody knows your income since it is totally private and confidential.
The store operates under secure e-commerce protocols that protect you and your clients.
You do not pay commissions, neither to publish nor to sell your products, as long as you do it in cash, bank transfer or check.
It allows you to include external payment methods such as MercadoPago or PayPal and assume the commissions that these platforms charge you for using them as payment gateways.
Your posts never expire unless you delete them and there is no limit to the number of products in your store.
You can organize your products by headings or categories and add as many photos and videos as you need for free.
By integrating your store into your social networks, you can expand the promotion and sales options.
You can sell to the whole world and with various currencies, all kinds of articles, activities and services that are legal in your country.
The buyer only watches your products in the store and is not distracted by products from the competition.

A matter of promotion

Among the possible disadvantages that your own store may have against commercial sales platforms is that these sites have their own web positioning and dissemination systems.
Being leading brands with a long history online, they enjoy sufficient fame and prestige to become inevitable reference points for people looking to buy online.
They are platforms that have been evolving for years in the market where everything is already set up.
You just have to publish your products under their conditions, pay and wait that people are interested in them and buy from you.
It also facilitates (and disregards) all commercial management, but at the same time it subjects you and forces you to use their commercial platforms, with their commissions and conditions of use .

Coexisting for a time

Surely you are not going to do without the use of these platforms, but it is always very good to start the path of commercial independence.
Give your store the opportunity to grow and position itself in the market until you get your own clientele, and you become their best option to buy the products or services you offer.

The success of your virtual store also depends a lot on your commercial vision and the budget that you allocate, that you take it seriously and consider that it is as important as your commercial premises, and that it deserves attention and dedication.
Assemble a good work team with your webmaster, who will surely guide you so that you can obtain a customized virtual store and achieve optimization of your work and improve your profits.

What benefits can your own online store give you?

Next I show you some of the advantages that entering the world of e-commerce through your own online store will bring you

Expand your market from local to global

Your neighborhood, your city, your province, your country ... the whole world! There are no longer borders to sell your products or services online.
Unlike physical stores, you can sell wherever and whenever you want and you will gain new customers from different parts of the world.

Making your schedules more flexible

Your online store is open 24 hours a day and without geographical limitations, so that consumers can learn more about the company, its products and services, and even complete a transaction instantly, and that way you do not bind the client to visit you on your opening hours, nor does it bind you to being permanently available.
How many people work during business hours that coincide with your business? How many people can come to your place?
You are just one click away from making your sales. Don't let them pass ...

>>> I WANT MY ONLINE STORE <<<

Lower costs

Traditional stores bear very high fixed costs, even when they are not working.
You have to pay rent, expenses, insurance, taxes, services, authorizations, salaries, travel expenses, cleaning, etc.
Unlike this, the online store has a much lower cost: You only pay for the design, the domain and the webhosting, now sell!
In this way, the focus should be on offering a good professional design, excellent photographs and videos, and immediate attention to the client, and in an efficient service of dispatch of the orders.

Accessible from any device

By having an online store, your customers will be able to access it through any of their mobile devices and from anywhere in the world. The more facilities you give them, the better.

Imagine that you meet a friend and he tells you that he wants to buy an armchair for his house, and you advise him where to buy it. Immediately your friend looks for the store on his cell phone and buys it.
He no longer has to wait to return home, remember what you told him, connect to the internet with his computer and finally buy, just as he did just a few years ago. years.

At the same time, if you have a physical store and no online store, you are failing to take advantage of a very interesting virtual customer traffic.
Time is a very precious value for today's buyer, and immediacy is a fundamental factor to capture it and make the purchase.
For this reason, if someone wants to buy something that they saw in your physical shop window, but cannot find you online, it is very likely that they will end up buying it in the competition.

A great showcase for your brand

What better showcase than being on the web? Anyone with Internet access can access your store and see your products.
Having an extensive online catalog is much easier and cheaper than renting more meters in your business premises.
It is only necessary to carry out a photo session or make videos, where you can show your products from all possible perspectives.

Self-management

Your online store is fully self-managed with very basic knowledge of electronic commerce.
You will find hundreds of tutorials on the internet that will help you solve your concerns and optimize the performance of your store.
There are many reasons why you can choose sell online, but the most important thing is that you are the owner of the store and can manage its operation with total freedom and independence.

Wholesales or retails

On the Internet there are no limits for your store to grow. You can sell whatever you want in the amounts you can think of.

Knowing the customer better

Thanks to the web analytics that your virtual store offers you, you will be able to create reports on the operation of your online business.
This allows you to create marketing campaigns, offers, control your stock, know your customers' shopping trends, which products they like the most, which sections they are interested in compared to others, and even the age and geolocation of each one.
These reports are essential to offer the customer what they are looking for and that you can strengthen your products according to their specific needs.

In addition, your online store includes a user registration system that allows you to know who buys from you and to know the history of their activities.
It also has a rating system, where users rate the seller on the product, delivery times, etc. determining the degree of trust and the quality of the product or service.

The more you know about your customers, the more you can meet their needs and encourage loyalty and feedback with your company.

Si tus clientes están en internet ¿por qué no estás tú?

We all spend a large part of the day on the web, our daily lives have become "internetized" and we can no longer live offline. Can you imagine your life without internet? How do you feel when your service is cut off and you are cut off?
Your clients are there waiting for you. Go get them.

Your competition is already on the network

If you enter the network you will be able to make direct competition to your peers.
However, if you do not decide to enter, your competition will continue to move forward, while you continue to think about whether or not to launch into electronic commerce.
The world works perfectly without your presence Don't you think it's time to integrate?

Who can have an online store?

Any company, professional or individual that has products, activities or services to sell.

We can all have an online store, be it a large company that manufactures electronics, a clothing or footwear store, a supermarket, a publishing house, artists, artisans, manufacturers, traders, wholesale or retail distributors, importers or exporters, entrepreneurs, services. professionals, tourism agencies or catering service ...

Any product, service or activity that has a price can be sold:

Physical products: phones, furniture, food, clothing, crafts, etc.
Virtual products: e-books, tutorials and online courses, etc.
Downloadable products: music, videos, images, tickets for shows or museums, air tickets, etc.
Services: tourism packs, professional attention, etc.

Final conclusion

I hope you have enjoyed this article and it has been useful.
The advantages offered by e-commerce are so many that there is definitely no reason not to try to position yourself on the web.
What are you waiting for have your own virtual store?

If you wanted to have your virtual store and you consider that I am a suitable professional, do not hesitate to contact me, I will gladly advise you.

In the Related Articles section below, you will find many articles with specific topics that complement the one you just read. Thank you!

>>> I WANT MY ONLINE STORE <<<

Adrián Pablo Conti

All the images shown in this article are their own or were obtained from the web for illustrative purposes and belong to their respective authors.

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« Entradas más antiguas

Entradas siguientes »

Responsive website

What information should you provide to your webmaster?

Observe your competition

Collect information for your website

1. Organizational structure of the website (Sections)

2. Textual information

General descriptive texts

Content or informative texts

3. Images and Videos

The professional glance of the seasoned photographer

Photo nomenclature

4. Content optimization for SEO

5. Social Networks

6. Google My Business

7. Web content updates

Final conclusion

Adrián Pablo Conti

Related Posts

Requirements to have a website

1. Define the site name

Complementary aids

Optimize web positioning

Unification of criteria

2. Web Domain

A legal issue

Locate on the map

Ownership and possession

3. Graphic and Web Designer

Very tempting offers and the myth of self-management

The professional glance of the graphic designer

4. Webhosting

Magic solutions

Other tempting options

Always prioritize quality

Unify maintenance tasks

5. Webmaster

Final conclusion

Adrián Pablo Conti

Related Posts

The client is the one who chooses you

Good images to improve profitability

Monetize your online store

Lack or abundance?

Play and learn to sell online

Different looks, different results

Believe or not believe

Awaking the interest

Buying online

I want it right now!

Seduce, tempt and persuade

Observe those who know

Feel, be and act like a professional

The experience of selling online

Always prioritize quality

Whats up?

DIY: Do it yourself!

Some technical tips

The camera

The enviroment

Backgrounds are quality determinants

Choose the right environment

Attention to detail

The lighting

Editing images

Image cropping and resolution

Final conclusion

Adrián Pablo Conti

Related Posts

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What is SEO?

How do search engines work?

The "spideries"

Establishing communication priorities

Do we see an example?

SEO in images

Optimizing image attributes

Final conclusion

Adrián Pablo Conti

Related Posts

No Results Found