Property description and SEO optimization

Your website's powerful graphical interface allows you to create great presentations for your properties, applying formatted text, headlines, colors and images, using a powerful integrated word processor.

Featured Properties

Properties can be highlighted using special tags, and these will be displayed within a special section in a privileged place on the website, in addition to the listing in the general grid of each category.
You can charge the client an additional fee to highlight their publications.

Special labels

Special labels are displayed printed on the main photo of the listing and also on the individual page of each property.

They can be used to indicate current statuses of the property, just as you would on a street sign: For Sale, For Rent, Repriced, New Price, Reduced Price, Reserved, Sold, etc.

They are used not only as relevant information about the property but also as elements of real estate marketing.

User registration and CRM management

Users can register on your website to make inquiries, compare properties, add to favorites, etc.
This allows you as the website owner to access certain information about potential clients to perform follow-ups, create CRM (Customer Relationship Management) programs that will allow you to create a set of practices, business strategies and technologies focused on customer relations, send mailings, etc.

Integration with IDX

Your website can be easily integrated into IDX systems that allow you to automatically display properties taken from certain databases on your website.
These properties are integrated and coexist with your particular publications, improving your chances of completing real estate transactions.

QR Code Implementation

Each property is developed on a separate website, and therefore we get a particular URL for each offer.

A smart proposal from the real estate agency would be to add a QR code to public street signs and other promotional pieces, so that the client can scan it and directly access “the website of that property”, without any distractions and being able to contact the real estate agent immediately.

Otherwise, if the property in question does not satisfy you, you will have access to other offers from the same real estate agency, and not from others!

Friendly design + Usability

Searching for properties to move into or settle in is a stressful situation in itself.
The offer is huge and the client is often “saturated” with too much information, and much of it is not relevant or does not match their search criteria.

It is vitally important to develop a website where customer usability is the priority.
The customer must find the information they are looking for in an easy, fast, enjoyable and pleasant way.

A user-friendly design will make your customer's experience with your website more pleasant, where they can easily find exactly what they are looking for, and that also matches what you are offering.

The key is a professional-looking design, developed “with criteria” by professionals and for professionals.
This design must be sober, elegant, aesthetic, direct, functional and above all “usable” by the client, without unnecessary elements that distract their attention and make them leave the website.

A homogeneous design allows us to show a wide variety of properties with the same quality and publication criteria, from a large luxury apartment with a pool and sea view to a small studio apartment in an underdeveloped neighborhood.
They should all be shown with the same care, because all clients are important and deserve the same attention and, ultimately, your real estate agency will want to complete all transactions through its website.

Properties advanced search

Your website has an advanced property search engine that allows you to optimize the results obtained with the standard search engine.

Advanced search elements are fully customizable according to the criteria you need for your business, and allow you to filter only results relevant to the client's needs, discarding all those options that do not meet the requirements and result in wasted time.

Photo and video gallery

Images are the most important and fundamental elements to attract the attention of a potential client, and they must be of high quality and show in the best possible way the most relevant aspects that could interest the client.

It is very important to choose an appropriate “featured image”, which will be the one displayed in the general grid of properties, acting as a hook for the client's attention and motivating them to view the entire publication.
In some cases it will be the facade of the property, and in other cases its main or most representative space.

You can add as many images and videos as you need, creating a gallery that will give the client a general idea of ​​the property's features.

Essential information

Immediately below the image gallery, a bar is displayed with the essential aspects of the property.

This bar is customizable and should display items quickly and easily so that the customer can compare that data with other properties without having to read the entire content of the post.

These data generally correspond to the elements of the search engine: Type of operation, type of property, surface areas, age, garages, etc.

A reduced version of this information is also shown in the general property index grid.

Description, Details and Features

As we mentioned before, it is very important to have a detailed, precise and simple textual description of the property, which leaves no doubts to the client about what you are offering. This will prevent you from having to answer unnecessary questions and the consequent loss of time.

Followed by a table of details as a summary with the main aspects of the publication that allow the client to evaluate your proposal without having to read all the texts, and finally complemented with a list of characteristics and amenities that will make your publications more enjoyable and effective.

Geolocation

Geolocation is a fundamental element for the client to be able to evaluate whether he or she is interested in your offer, since he or she can know in advance the area or neighborhood of the publication and its means of transportation, proximity to places of interest, etc.
All this added to the possibilities offered by the integration with Google Maps make it a very powerful tool when choosing the location of his or her next property and motivates him or her to contact you.

Tour virtual 360º

It is very easy to include a 360º virtual tour that complements the gallery of photos and videos, and gives the client the possibility of touring the property and having a more precise idea of ​​the spaces, distribution and characteristics of the same.

Download floor plans and documents

You can add to your publications the possibility that the client can view and download floor plans and important documentation, and thus know in advance relevant information for their search and that motivates them to complete the real estate transaction.

Contact Agents

Personalized customer service is a very important added value in the real estate market.

It is very good for the client to know who will accompany and advise them throughout the process, from the search for the property to the signing of the corresponding contract.

Each property may have one or more agents in charge, who will be clearly identified in each publication.

The client will have access to your profile and will be able to contact you by email, phone call or WhatsApp chat, directly from the publication, to ask questions or queries before requesting a personalized visit.

Request a visit to the property

Once the client has decided to visit the property, they can request an in-person visit or a video call from the agent directly from the property listing, indicating their preferred date and time.

User Functions

From the property listing grid

Images in the general listing grid have small buttons that add advanced functionality and user interaction to the website.
These are: Preview, Favorites, and Add to Compare

•  Preview: Displays a reduced version of the property with the most relevant information, without having to access the individual page.
• Favorites: Allows you to add the property to Favorites (requires user registration) to view it later.
• Add to Compare: Allows you to add the property to compare it with other listings on the same website. At least two properties must be added and a comparison table will be displayed with the most relevant elements.

From the publication page

• Favorites: Allows you to add the property to Favorites (requires user registration) to view it later.
• Let Share: Permite compartir la publicación con otros usuarios.
• Print: Allows you to print or save the complete publication information in PDF format.